Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Abdi Masyarakat Indonesia Journal of Economics, Entrepreneurship, Management Business and Accounting
Sabran Laori
Politeknik Pariwisata Makassar, Indonesia
Humanities Economics, Econometrics & Finance Education Engineering Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of the ‘Makassar Kota Makan Enak’ City Branding on City Image and Tourists’ Visiting Decisions to Makassar City Nurjannah Nurjannah; Sabran Laori; Muh Yahya; Vinny Corylitha Sarapang; Nur Tria Iriani
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 1 (2026): Volume 4, Issue 1, January 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.1497

Abstract

Purpose - Makassar City possesses diverse tourism potential, including natural, cultural, artificial, and culinary attractions. To strengthen its tourism competitiveness, the Makassar City Government introduced the city branding slogan “Makassar Kota Makan Enak” (Makassar: The City of Delicious Food) in 2023. This study aims to examine the effect of city branding on city image and tourists’ visit decisions to Makassar City. The topic is important because an effective city branding strategy can shape positive perceptions of a destination and encourage tourist visits. Design/methodology/approach - This study employed a quantitative research approach. Data were collected through questionnaires distributed to tourists originating from outside Makassar City. The collected data were analyzed using SPSS version 31 to examine the relationships among City Branding, City Image, and Visit Decision variables. Finding/Results - The results indicate that City Branding has a significant positive effect on City Image. Furthermore, City Branding significantly influences tourists’ Visit Decisions, while City Image also has a significant positive effect on Visit Decisions. These findings suggest that the branding initiative successfully enhances tourists’ perceptions of Makassar and contributes to their decision-making process when choosing the city as a travel destination. Originality/Value - This study provides empirical evidence regarding the role of city branding in influencing tourist behavior through the formation of a positive city image. The findings imply that “Makassar Kota Makan Enak” is an effective branding strategy that not only strengthens the city’s image but also increases tourists’ intention and decision to visit Makassar City. The main contribution of this research is demonstrating that city image serves as an important mechanism through which city branding affects tourists’ visit decisions.
Pelatihan Service Excellence dan Pendampingan Pengelolaan Sampah Plastik Berbasis 3R di Desa Wisata Bahuluang, Kabupaten Selayar, Sulawesi Selatan Windra Aini; Hilda Apriani; Sabran Laori
Jurnal Abdi Masyarakat Indonesia Vol 6 No 1 (2026): JAMSI - Januari 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2467

Abstract

Permasalahan utama mitra di Desa Wisata Bahuluang, Kabupaten Kepulauan Selayar, adalah ketiadaan sistem pengelolaan sampah plastik yang memicu pencemaran pesisir, serta rendahnya kompetensi sumber daya manusia (SDM) dalam standar pelayanan wisata. Pengabdian ini bertujuan untuk memberikan solusi integratif melalui pelatihan pelayanan prima (service excellence) dan pendampingan pengelolaan limbah berbasis circular economy. Metode pelaksanaan menerapkan pendekatan Participatory Action Learning (PAL) yang melibatkan 30 peserta aktif (pemuda, pelaku homestay, dan PKK) melalui tahapan sosialisasi, pelatihan teknis, dan praktik langsung pembuatan produk daur ulang. Hasil evaluasi kegiatan menunjukkan peningkatan signifikan kapasitas kognitif mitra, dibuktikan dengan kenaikan skor rata-rata dari 55 (pre-test) menjadi 72 (post-test). Secara psikomotorik, mitra berhasil mengolah limbah residu plastik menjadi produk ecobrick fungsional (kursi taman) serta menyusun draf Standard Operating Procedure (SOP) pelayanan homestay. Dampak keberlanjutan program ditandai dengan terbentuknya embrio kelompok kerja pengelola sampah desa yang diproyeksikan bersinergi dengan BUMDes untuk mewujudkan tata kelola destinasi wisata bahari yang bersih, mandiri, dan berdaya saing.
Co-Authors Hilda Apriani Muh Yahya Nur Tria Iriani Nurjannah Nurjannah Vinny Corylitha Sarapang Windra Aini