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All Journal Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Ammar Kukuh Wicaksono
Universitas Islam Tribakti Lirboyo Kediri
Religion Arts Humanities Education Social Sciences Other

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PENGUATAN BRAND DAN REPOSITIONING UMKM MASYARAKAT DESA BEDALI Moh. Irmawan Jauhari; Ammar Kukuh Wicaksono; Wafiq Nurfiani Pradita
BHAKTI: JURNAL PENGABDIAN DAN PEMBERDAYAAN MASYARAKAT Vol. 4 No. 01 (2025): Juni
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/bjppm.v4i01.7739

Abstract

This activity aims to introduce and develop UMKM in Bedali Village, Ngancar, Kediri. The method used is ABCD considering that the Bedali community already has assets and potential that can be maximized and has the opportunity to be sustainable after the service is carried out. ABCD has urgent steps, namely Discovery, Dream, Design, Define, and Destiny. The result is an activity to strengthen UMKM in Bedali Village with a pilot project of Bu Aminah chips, Pineapple Juice (GEGE) & Jamu Sinom (GEGE), and Lapis Kukus Tugu Kediri resulting in two main points so that UMKM become strong and empowered. First, expanding the product promotion area so that the UMKM product is known by more people and has a wider marketing area. Second, market expansion can be done by participating in certain events both locally and regionally.
Co-Authors Moh. Irmawan Jauhari Wafiq Nurfiani Pradita