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All Journal Jurnal Ilmiah Edunomika (JIE) Wiranomika
MG Sukamdiani
STIE Wijaya Mulya Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Analisis Pengaruh Brand Ambassador, Advertising Campaign Serta Country Of Origin Terhadap Minat Beli Pada Produk Nu Green Tea Retnoning Ambarwati; MG Sukamdiani
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Abstract

This study aims to analyze the influence of brand ambassadors, advertising campaigns, and country of origin toward buying interest of Nu Green Tea. The data source of this research is primary data from the sample, Twitter usser who has buy Nu Green Tea. And the data collection was performed using purposive sampling by distributing questionnaires to 100 respondents. Data has been processed using SPSS Program. The results of this study indicate that: (1) there are partial effects of the brand ambassador (x1), advertising campaign (x2) and the country of origin for the purchasing (y) interest in nu green tea (2), advertaising campaign (x1) and the country of origin (3) toward the buying of nu green tea (3) the most dominant variable for buying (y) in nu green tea is the brand ambassador (x1)Keywords: brand ambassador, advertising campaign, country of origin, buying interest.
Pengaruh kinerja lingkungan dan pengungkapan carbon accounting terhadap profitabilitas di perusahaan pertambangan yang terdaftar di BEI tahun 2021-2024 Adytiya Arum Ningtias; Santosa Tri Prabowo; MG Sukamdiani
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20391

Abstract

This study aims to examine the impact of environmental performance and carbon accounting disclosure on the profitability of companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2024. The study uses a quantitative approach with panel data regression analysis. The population in this study includes all companies in the mining sector listed on the IDX during 2021-2024, with the sample selection carried out using purposive sampling based on certain criteria. The data analysis process is conducted to assess the impact of environmental performance and carbon accounting disclosure on company profitability. The results of this study show that environmental performance and carbon accounting disclosure do not have a significant effect on the profitability of mining sector companies listed on the IDX between 2021 and 2024. Keywords: Environmental Performance, Carbon Accounting Disclosure, Profitability, Net Profit Margin ( NPM ), Mining Companies
Co-Authors Adytiya Arum Ningtias Ambarwati, Retnoning Santosa Tri Prabowo