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All Journal Jurnal Ilmiah Edunomika (JIE) Wiranomika
Agus Triatmono
Sekolah Tinggi Ilmu Ekonomi Wijaya Mulya Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kualitas Produk, Persepsi Harga dan Word of Mouth terhadap Loyalitas Pelanggan Air Mineral merek Le Minerale melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi kasus pada Masyarakat Solo Raya) Elya Septi Indriastuti; Priscilla Uning; Agus Triatmono
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh kualitas produk, persepsi harga dan word of mouth terhadap loyalitas pelanggan air mineral merek Le Minerale melalui kepuasan pelanggan sebagai variabel intervening pada masyarakat Solo Raya.Penelitian ini menggunakan metode Kuantitatif, dengan pendekatan nonprobability sampling dengan metode pengambilan sampel yang digunakan adalah purposive sampling berganda. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik dan uji hipotesis yaitu analisis regresi linear berganda dan uji efek mediasi (intervening).Populasi dalam penelitian ini merupakan pelanggan air mineral merek Le Minerale yang berada di Solo Raya. Jumlah responden pada penelitian ini sejumlah 100 orang responden.Secara keseluruhan dari setiap uji yang digunakan dapat disimpulkan hasil penelitian menunjukkan bahwa Kualitas produk, persepsi harga dan word of mouth berpengaruh secara signifikan terhadap kepuasan pelanggan Le Minerale.Kualitas produk dan persepsi harga tidak berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale sedangkan word of mouth berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale.Kepuasan pelanggan berpengaruh secara signifikan terhadap loyalitas pelanggan Le Minerale.Kualitas produk, persepsi harga dan word of mouth berpengaruh secara signifikan karena mampu memediasi hubungan pengaruh terhadap loyalitas pelanggan melalui kepuasan pelanggan Le Minerale.    Kata Kunci : Kualitas produk, Persepsi Harga, Word of Mouth, Kepuasan
EFISIENSI DAN SDGs: PENGIMPLEMENTASIAN GREEN ACCOUNTING DAN MATERIAL FLOW COST ACCOUNTING Rathu Rumbey Rochmalia; Ahmad Husin; Agus Triatmono
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20404

Abstract

This research examines the influence of Green Accounting, Material Flow Cost Accounting (MFCA), and cost efficiency on the attainment of Sustainable Development Goals (SDGs) in manufacturing firms listed on the Indonesia Stock Exchange from 2022 to 2024. A quantitative methodology was employed, utilizing secondary data from annual and sustainability reports. Through purposive sampling, 41 firms were selected, resulting in 123 observations. Panel data regression using EViews 12 determined the Common Effect Model (CEM) as the most suitable estimation framework. The results indicate that neither Green Accounting nor Material Flow Cost Accounting (MFCA) significantly impacts the achievement of SDGs when tested individually. Conversely, cost efficiency demonstrates a positive and statistically significant influence on sustainable development performance. However, all three independent variables collectively exert a considerable effect on achieving the SDGs. These findings suggest that the effective management of costs and resource allocation plays a more crucial role in facilitating sustainable development than relying solely on separate environmental accounting methodologies. The originality of this research lies in the integration of Green Accounting, MFCA, and cost efficiency within a unified empirical model to elucidate sustainable development performance in the context of Indonesian manufacturing firms. Keywords : Green Accounting, Material Flow Cost Accounting (MFCA), Cost Efficiency, Sustainable Development, Manufacturing Companies
Co-Authors Ahmad Husin Elya Septi Indriastuti Priscilla Uning Rathu Rumbey Rochmalia