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All Journal Jurnal Ilmiah Edunomika (JIE) Wiranomika
Ngaisah
STIE Wijaya Mulya Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Tingkat Kepercayaan,Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan JNE Klaten Maharani Dewi Nilamsari; Edi Purwanto; Ngaisah
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract

The aim of this research is to determine the influence of the level of trust, service quality and price on JNE Klaten customer satisfaction. In this study, the data and summary data used are primary data. Data collection using a questionnaire is a data collection method that involves analyzing basic overview questions by utilizing a closed interview strategy with JNE users in Klaten. The processing and presentation of data in this research is by utilizing the SPSS application. The results of this research show that based on the test results it is known that the consumer trust level variable (X1) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the test results, it is known that the service quality variable (X2) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the results of the t test, it is known that the price variable has a significant value of 0.395 which is greater than 0.05, so the hypothesis is not accepted, which means that price has no partial effect on JNE Klaten customer satisfaction. Based on the results of the simultaneous f test, the calculated F value is greater than the F table (29.870 > 2.72), so the second hypothesis is accepted. Based on the results of multiple linear regression, the value b2 (0.463) > b1 (0.258) & b3 (0.078) is obtained, so hypothesis 3 is proven.
PENGARUH MEDIA SOSIALPERSONAL BRANDING,BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA BEBEK ANOM LOCAL PRIDE SOLO Masna Auliya; Sri Isfantin Puji Lestari; Ngaisah
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 3 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i3.20753

Abstract

This study falls within the scope of marketing management, analyzing the influence of social media, personal branding, and brand image on purchasing decisions at Bebek Anom Local Pride Solo. The study population consisted of all customers visiting over a three-month period, totaling 700 individuals. A sample of 70 respondents was used, representing 10% of the total population of 700 customers. Data collection techniques included observation, questionnaires, and documentation. The results indicate that social media has a positive and significant effect on consumer purchasing decisions at Bebek Anom. Personal branding also has a positive and significant effect on consumer purchasing decisions at Bebek Anom. However, brand image does not have a significant effect on consumer purchasing decisions at Bebek Anom. Collectively, social media, personal branding, and brand image have a significant simultaneous effect on consumer purchasing decisions at Bebek Anom. Keywords: social media, personal branding, brand image, purchasing decision
Co-Authors Edi Purwanto Maharani Dewi Nilamsari Masna Auliya Sri Isfantin Puji Lestari