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p-Index From 2021 - 2026
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All Journal Jurnal Syntax Transformation INJURITY: Journal of Interdisciplinary Studies
Dian Andriany
Universitas Swadaya Gunung Jati, Indonesia
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Intercultural Communication of Local Buyers in Business Negotiation Practices with Mask Artisans Adz Dzikrya Syainie; Inggit Nurrohmah; Dian Andriany; Sri Wulandari
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 8 (2025): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i8.1473

Abstract

WAS Gallery is an art gallery located in Slangit Village, Cirebon Regency, which specializes in producing various traditional crafts, particularly Cirebon masks, and has successfully reached the national market with customers across different regions of Indonesia. This study aims to further explore the communication strategies employed by consumers and the outcomes of intercultural communication in the business negotiation process between WAS Gallery and clients from diverse regions. The research was conducted at WAS Gallery in Slangit Village, Klangenan District, Cirebon Regency, West Java, using a qualitative descriptive method through interviews, documentation, observation, and literature review as data collection techniques. The study is grounded in Gudykunst’s theory of intercultural communication, which includes four key indicators: cultural, sociocultural, psychocultural, and environmental. The findings reveal that these four indicators significantly influence mutual respect and tolerance among individuals, recognizing that each person brings different cultural backgrounds that shape their communication styles. This research is expected to help both artisans and customers enhance trust and mutual appreciation for each other's cultures.
Group Communication Strategies for Resolving Conflicts in KKN (Community Service Program) Activities Wildan Nurbayan; Sri Wulandari; Dian Andriany
Jurnal Syntax Transformation Vol 7 No 6 (2026): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v7i6.1138

Abstract

KKN (Community Service Program) places students in temporary work groups with diverse backgrounds and personalities, making potential conflicts inevitable. This study aims to identify the process of group communication, identify conflicts that arise in group communication, and analyze group communication strategies in resolving conflicts in KKN activities in Ciledug District, Cirebon Regency, specifically Group 62 Jatiseeng Village and Group 63 Ciledug Kulon Village. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews, participatory observation, and documentation. The results of the study show that the strategies used to manage conflict in KKN activities include deliberation, discussion, and interpersonal communication. The implementation of effective strategies that prioritize openness, empathy, and participation in resolving conflicts can ensure smooth cooperation and the sustainability of KKN activities. This study confirms that conflicts need not be avoided, but can be resolved effectively using appropriate group communication strategies.
Turning Followers into Customers: Marketing Communication Strategy of @Aw.Seserahankuningan Maya Nur Aisyah; Tri Nurhamidah Fahmil Ulum; Sriwulandari; Dian Andriany
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1457

Abstract

In the era ever-evolving technology, Instagram has grown into one of the most innovative technology platforms widely used as a promotional medium. Technological advances on Instagram not only facilitate interaction between brands and consumers, but also enable the development more creative and efficient marketing strategies. By effectively utilizing Instagram’s features, Instagram can increase brand awareness, attract new customers, and ultimately increase sales. This study aims to comprehensively analyze the communication strategies employed in the Instagram activities of the @aw.seserahankuningan account and to analyze the factors influenching followers’ trust in becoming customers and their impact on sales growth. The research method used is descriptive qualitative, utilizing the Integrated Marketing Communication (IMC) theory, which is effective for developing promotional programs. Data collection methods include observation, literature review, in-depth interviews with users of the @aw.seserahankuningan Instagram account, and documentation. The results of this study indicate that the @aw.seserahankuningan account has successfully attracted the attention of potential consumers, increased interaction, and build trust. Additionally, Instagram has proven to be an effective tool for promoting products and enchancing wedding gifts branding. The @aw.seserahankuningan account has successfully transformed its followers into loyal customers and supporters who are eager to recommend others to purchase the product.
Co-Authors Adz Dzikrya Syainie Inggit Nurrohmah Maya Nur Aisyah Sri Wulandari Sriwulandari Tri Nurhamidah Fahmil Ulum Wildan Nurbayan