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All Journal Jurnal Ilmu Manajemen Jurnal Simki Economic
Yeni Susanti
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance Social Sciences

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Pengaruh Diversifikasi, Kepercayaan Produk terhadap Penjualan Mobil Hybrid dengan Tren Pasar sebagai Variabel Intervening Ariya Putra Marwa Pramulya; Yeni Susanti; Hanif Hanif
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1466

Abstract

This research analyses the impact of product diversification and product trust on the enhancement of hybrid car sales from an Islamic business perspective. This research employed a quantitative methodology and an explanatory framework. Data was gathered via questionnaires administered to 97 purposively selected consumers of Toyota hybrid vehicles in Bandar Lampung City. Validity, reliability, classical assumption tests, multiple linear regression, and path analysis were conducted on the data for analysis. This is accomplished utilizing statistical software. The research findings indicate that product trust directly impacts and significantly enhances sales, whereas product diversification and market trends exert no partial influence on sales growth. Nevertheless, market developments have failed to mitigate the impacts of product trust and product diversification. The findings underscore the significance of honesty, trust, and transparency in sustainable business operations, indicating that the rise in hybrid car sales is more significantly affected by consumer trust than by product changes or market trends.
Loyalitas Pelanggan Maxim Bike: Peran Kepercayaan, Harga, dan Kepuasan dalam Perspektif Bisnis Islam Syahid Amrulloh; Ahmad Zuliansyah; Yeni Susanti
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1511

Abstract

The rapid development of digital technology has driven innovations in online transportation services that offer convenience, speed, and efficiency, one of which is Maxim Bike. This study aims to analyze the effect of trust, price, and customer satisfaction on customer loyalty among Maxim Bike users in Bandar Lampung City. The research employs a descriptive quantitative method with a sample of 97 respondents. Data were collected through observation, interviews, and questionnaires, and analyzed using SmartPLS 4 with validity, reliability, hypothesis testing, and coefficient of determination (R²). The results indicate that trust and customer satisfaction have a positive and significant effect on customer loyalty, while price has no significant effect. This suggests that customer loyalty is more influenced by the quality of relationships and customer experience than by price factors. Theoretically, this study highlights the importance of trust and satisfaction as key determinants of loyalty in digital service marketing, while also aligning with Islamic business values such as trustworthiness (amanah), honesty, and fairness. Practically, companies are advised to enhance service quality, information transparency, as well as user safety and comfort, while maintaining fair pricing to sustain perceived customer value.
Co-Authors A. Zuliansyah Ariya Putra Marwa Pramulya Hanif Hanif Syahid Amrulloh