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All Journal Wisanggeni : Jurnal Pengabdian Masyarakat
Hanif Amrulloh
Universitas Ma'arif Lampung
Education Social Sciences

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Peningkatan Nilai Produktivitas Ekonomi Melalui Digital Marketing Pada Masyarakat Di Desa Panaragan Jaya Utama Kabupaten Tulang Bawang Barat Finny Ligery; Hanif Amrulloh; Ummu Habibah Rahma; Miftahul Hidayati; Supriyanto Supriyanto
Wisanggeni: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Juni (2026) Wisanggeni : Jurnal Pengabdian Masyarakat
Publisher : Institut Agama Islam Ma’arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/wisanggeni.v6i1.8178

Abstract

This community service activity aimed to improve the economic productivity of the people of Panaragan Jaya Utama Village, Tulang Bawang Barat Regency, through the utilization of digital marketing. The activity was attended by 20 participants consisting of MSME actors, productive housewives, and village youth. The implementation method used a participatory qualitative approach through observation, interviews, counseling, training, direct practice, and community assistance. The materials provided included the use of business social media, promotional content creation, marketplaces, and the utilization of TikTok Affiliate and TikTok Shop as digital marketing tools. The results showed an increase in participants’ understanding and skills in using digital media for business promotion. This activity had a positive impact on improving digital literacy, business motivation, and community readiness in facing technology-based digital economic transformation.
Co-Authors Ani Lutviana Finny Ligery Miftahul Hidayati Nur Laili Supriyanto Supriyanto Ummu Habibah Rahma