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All Journal Greenation International Journal of Economics and Accounting
Ridwan Ridwan
Institut Teknologi dan Bisnis Dewantara, Bogor, Indonesia
Economics, Econometrics & Finance

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Activity Based Costing (ABC) System on the Calculation of Cost of Goods Sold (COGS) Ridwan Ridwan; Shirley Mo Ching Yeung; Andri Catur Trissetianto
Greenation International Journal of Economics and Accounting Vol. 1 No. 4 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i4.362

Abstract

This study investigates the application of Activity Based Costing (ABC) in the calculation of Cost of Goods Sold (COGS) and its impact on cost management and business performance. The research aims to explore how the implementation of ABC can improve the accuracy of COGS, enhance cost efficiency, and increase profitability within various industries, including manufacturing, retail, and services. Data were collected through surveys and interviews from 30 companies in Indonesia that have adopted ABC in their cost accounting systems. The results of paired sample t-tests indicated a significant improvement in COGS accuracy, with an average increase of 20% after ABC implementation. Furthermore, the study found that ABC positively impacted cost efficiency (83.33%), profitability (66.67%), and decision-making efficiency (73.33%). The research also identified the challenges of ABC adoption, including the high initial investment and complexity, particularly for small and medium-sized enterprises (SMEs). The findings highlight the long-term benefits of ABC in improving cost allocation, optimizing resource use, and enhancing strategic decision-making. This study contributes to the growing body of literature on cost management and provides practical insights for businesses considering ABC adoption.
Analysis of the Impact of Digital Marketing Strategy on the Growth of Startup Businesses in Indonesia Ridwan Ridwan; Ekaterina Ivanova
Greenation International Journal of Economics and Accounting Vol. 2 No. 4 (2024): Greenation International Journal of Economics and Accounting (December 2024 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i4.438

Abstract

This study investigates the impact of digital marketing strategies on the growth of startup businesses in Indonesia, utilizing a mixed-method approach combining both qualitative and quantitative data. Qualitative data were collected through in-depth interviews and case studies, while quantitative data were gathered through surveys from 150 startups across various sectors. The results show that Search Engine Optimization (SEO) is the most effective strategy, with a 72% correlation to revenue growth and a 68% correlation to customer acquisition. Social media marketing had a 60% correlation with revenue growth and a 55% correlation with customer acquisition, indicating its positive, though slightly weaker, impact compared to SEO. Paid advertising showed a 58% correlation with revenue growth and a 60% correlation with customer acquisition, suggesting it plays a role, but with a lower impact than SEO and social media marketing. A multiple regression analysis confirmed that all three strategies—SEO, social media, and paid advertising—significantly predict revenue growth, with SEO being the strongest predictor (? = 0.35, p < 0.01). The study emphasizes that startups employing a combination of these digital marketing strategies experienced higher overall growth, suggesting that an integrated approach is key to maximizing business success. These findings provide valuable insights for startup owners and marketers to optimize their strategies in a competitive digital landscape.
Co-Authors Andri Catur Trissetianto Ekaterina Ivanova Shirley Mo Ching Yeung