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All Journal Jurnal Pendidikan Siber Nusantara Multidisciplinary Indonesian Center Journal Greenation International Journal of Economics and Accounting Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Jurnal Manajemen, Bisnis dan Kewirausahaan Siber International Journal of Sport Education SYSTEMIC RESEARCH: Systemic and Information Technology Journal
Andri Catur Trissetianto
Institut Teknologi Dan Bisnis Dewantara
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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Peran Sistem Informasi dan Pemasaran Digital terhadap Keputusan Pembelian pada Marketplace Tokopedia Dedy Tri Cahyono; Jaja Miharja; Mujito Mujito; Andri Catur Trissetianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Desember : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i3.6109

Abstract

This study aims to analyze the influence of information systems and digital marketing on Tokopedia's consumer purchasing decisions. The background of this research is based on the increasing use of e-commerce platforms in Indonesia, especially Tokopedia, which demands the optimization of information systems and digital marketing strategies to drive purchase decisions. The method used is a quantitative approach with an accidental sampling technique of 100 Tokopedia user respondents. Data collection was carried out through an online questionnaire, and data analysis used multiple linear regression to test the partial and simultaneous influence of the two independent variables on the dependent variables. The results of the study show that both information systems and digital marketing have a positive and significant influence on purchasing decisions, both partially and simultaneously. Information systems are proven to be the dominant variable with the highest regression coefficient values, showing their important role in shaping user perception and comfort when transacting. Simultaneously, both variables contributed 83.8% to the purchase decision, while the rest were influenced by other factors outside the scope of the study. These findings affirm the importance of strengthening information systems and digital marketing strategies in increasing the effectiveness of e-commerce platforms and encouraging consumer purchasing behavior.  
Activity Based Costing (ABC) System on the Calculation of Cost of Goods Sold (COGS) Ridwan Ridwan; Shirley Mo Ching Yeung; Andri Catur Trissetianto
Greenation International Journal of Economics and Accounting Vol. 1 No. 4 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (December
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i4.362

Abstract

This study investigates the application of Activity Based Costing (ABC) in the calculation of Cost of Goods Sold (COGS) and its impact on cost management and business performance. The research aims to explore how the implementation of ABC can improve the accuracy of COGS, enhance cost efficiency, and increase profitability within various industries, including manufacturing, retail, and services. Data were collected through surveys and interviews from 30 companies in Indonesia that have adopted ABC in their cost accounting systems. The results of paired sample t-tests indicated a significant improvement in COGS accuracy, with an average increase of 20% after ABC implementation. Furthermore, the study found that ABC positively impacted cost efficiency (83.33%), profitability (66.67%), and decision-making efficiency (73.33%). The research also identified the challenges of ABC adoption, including the high initial investment and complexity, particularly for small and medium-sized enterprises (SMEs). The findings highlight the long-term benefits of ABC in improving cost allocation, optimizing resource use, and enhancing strategic decision-making. This study contributes to the growing body of literature on cost management and provides practical insights for businesses considering ABC adoption.
Pengaruh Digital Trust dan Content Marketing terhadap Purchase Intention dengan Customer Experience sebagai Variabel Mediasi pada Marketplace Online Andri Catur Trissetianto; Jaja Miharja; Dedy Tri Cahyono; Mujito Mujito
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 2 No. 3 (2026): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v2i3.304

Abstract

Perkembangan marketplace online di Indonesia mendorong perubahan perilaku konsumen dalam proses pengambilan keputusan pembelian yang semakin dipengaruhi oleh kepercayaan digital, kualitas konten pemasaran, dan pengalaman penggunaan platform digital. Penelitian ini bertujuan untuk menganalisis pengaruh digital trust dan content marketing terhadap purchase intention melalui customer experience sebagai variabel mediasi pada pengguna marketplace online di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan desain eksplanatori. Data dikumpulkan melalui penyebaran kuesioner kepada 200 responden pengguna marketplace online yang pernah melakukan transaksi minimal dua kali dalam enam bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling, sedangkan analisis data dilakukan dengan metode Partial Least Square Structural Equation Modeling. Hasil penelitian menunjukkan bahwa digital trust dan content marketing berpengaruh positif dan signifikan terhadap customer experience. Selain itu, kedua variabel tersebut juga berpengaruh langsung terhadap purchase intention. Variabel customer experience terbukti berpengaruh signifikan terhadap purchase intention dan mampu memediasi hubungan antara digital trust dan content marketing terhadap niat beli konsumen. Temuan ini menunjukkan bahwa peningkatan keamanan transaksi digital, kualitas konten informasi produk, dan pengalaman penggunaan platform secara simultan menjadi faktor penting dalam meningkatkan niat pembelian pada marketplace online. Penelitian ini memberikan implikasi praktis bagi pengelola marketplace untuk memperkuat strategi kepercayaan digital dan pengelolaan konten pemasaran dalam rangka meningkatkan performa bisnis digital.
Transformasi Digital Bisnis dan Strategi Manajemen Pemasaran dalam Menghadapi Ketidakstabilan Ekonomi Global akibat Konflik Geopolitik Internasional Andri Catur Trissetianto; Dedy Tri Cahyono; Jaja Miharja; Mujito Mujito
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 2 No. 3 (2026): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v2i3.305

Abstract

Ketidakstabilan ekonomi global yang dipicu oleh konflik geopolitik internasional semakin memengaruhi keberlanjutan bisnis melalui tekanan inflasi, gangguan rantai pasok, fluktuasi suku bunga, dan perubahan perilaku konsumen. Penelitian ini bertujuan untuk menganalisis bagaimana transformasi digital bisnis dan strategi manajemen pemasaran berfungsi sebagai respon adaptif dalam menghadapi ketidakpastian ekonomi global. Penelitian menggunakan pendekatan kualitatif deskriptif dengan data sekunder yang diperoleh dari jurnal ilmiah, laporan ekonomi internasional, dan publikasi akademik yang relevan. Pengumpulan data dilakukan melalui studi literatur sistematis dan dianalisis menggunakan reduksi data, penyajian data, interpretasi, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa transformasi digital bisnis berperan strategis dalam meningkatkan efisiensi operasional, memperluas akses pasar, dan memperkuat fleksibilitas organisasi dalam merespons tekanan eksternal. Selain itu, strategi pemasaran adaptif berbasis platform digital, segmentasi berbasis data, dan penguatan hubungan pelanggan mampu memperkuat ketahanan bisnis pada masa ketidakstabilan ekonomi. Penelitian juga menunjukkan bahwa konflik geopolitik memiliki implikasi tidak langsung terhadap operasional bisnis melalui perubahan kebijakan moneter, tren inflasi, dan ketidakpastian pasar global. Oleh karena itu, integrasi transformasi digital dan strategi pemasaran adaptif menjadi pilar penting dalam menjaga ketahanan bisnis pada lingkungan ekonomi global yang semakin dinamis.
The Influence of Sport Education on Students' Social and Emotional Development Andri Catur Trissetianto
Siber International Journal of Sport Education Vol. 1 No. 4 (2024): (SIJSE) Siber International Journal of Sport Education (April - June 2024)
Publisher : Siber Nusantara Review

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the impact of Sport Education on students’ social and emotional development in a middle school setting. Using a quasi-experimental design with pre- and post-tests, 60 students were divided into experimental and control groups. The experimental group participated in a 12-week Sport Education program, while the control group received traditional physical education. Data were collected using the Social-Emotional Competence Questionnaire (SECQ) and analyzed using paired sample t-tests and ANCOVA. Findings reveal that the Sport Education model significantly improved students’ competencies in self-awareness, self-management, social awareness, relationship skills, and responsible decision-making compared to the control group. The structured features of Sport Education—such as student roles, autonomy, and cooperative team dynamics—created a meaningful context for developing emotional intelligence and interpersonal skills. These results highlight the value of incorporating Sport Education into school curricula as a strategy for promoting holistic student development. This model offers a promising avenue for educators to nurture not only physical abilities but also essential life skills necessary for academic success and personal well-being.
THE INFLUENCE OF CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CUSTOMER TRUST ON CUSTOMER LOYALTY IN THE SHOPEE MARKETPLACE Mujito; Tika Kartika Asri; Wawan Hari Subagyo; Eidelweijs Andririnjani Putri; Andri Catur Trissetianto
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.2044

Abstract

This study aims to analyze the influence of Customer Satisfaction, Customer Delight, and Customer Trust on customer loyalty in the Shopee marketplace. A quantitative approach was employed with data collected through questionnaires to active Shopee users. Multiple linear regression results show that the three independent variables simultaneously have a significant effect on customer loyalty, but only Customer Trust has a significant partial effect. The Adjusted R Square indicates that the independent variables explain approximately 41.4% of the variation in customer loyalty. These findings highlight the importance of building customer trust as a key strategy in maintaining loyalty on e-commerce platforms.
Strategi Pendidikan Kewirausahaan Digital dalam Menyiapkan SDM Adaptif terhadap Ekonomi Digital Andri Catur Trissetianto; Mujito; Dedy Tri Cahyono; Jaja Miharja
Jurnal Pendidikan Siber Nusantara Vol. 3 No. 4 (2025): Jurnal Pendidikan Siber Nusantara (Oktober - Desember 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpsn.v3i4.593

Abstract

Perkembangan ekonomi digital yang semakin cepat telah mengubah kebutuhan kompetensi sumber daya manusia, khususnya dalam bidang kewirausahaan. Penelitian ini bertujuan menganalisis strategi pendidikan kewirausahaan digital dalam menyiapkan sumber daya manusia yang adaptif terhadap perubahan ekonomi digital. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui studi literatur dan analisis praktik pendidikan kewirausahaan digital yang berkembang saat ini. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan digital memerlukan integrasi kurikulum berbasis literasi teknologi, kemampuan inovasi, pengelolaan bisnis digital, dan pola pikir adaptif terhadap perubahan pasar. Lembaga pendidikan memiliki peran strategis dalam membentuk kompetensi kewirausahaan melalui pembelajaran berbasis proyek, pemanfaatan platform digital, serta kolaborasi dengan dunia industri. Kesimpulan penelitian menunjukkan bahwa pendidikan kewirausahaan digital mampu memperkuat kesiapan sumber daya manusia menghadapi digitalisasi ekonomi melalui peningkatan kompetensi digital, kreativitas, dan kapasitas inovasi.
The Influence of Generative AI on Content Creation and Consumer Trust in Global Markets Andri Catur Trissetianto; Ridwan
SYSTEMIC RESEARCH: Systemic and Information Technology Journal Vol. 1 No. 1 (2025): July 2025
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/5wz36z46

Abstract

The rapid integration of generative AI in digital marketing has transformed content creation and consumer engagement globally. This study investigates the influence of generative AI on content creation and consumer trust in global markets. The research employs a mixed-methods approach, combining quantitative analysis of global marketing campaigns with qualitative insights from consumer surveys and expert interviews. The findings reveal that generative AI enhances content personalization and operational efficiency, leading to increased consumer engagement. However, consumer trust is contingent upon transparency, ethical use, and regional considerations. The study underscores the importance of ethical frameworks and strategic localization to maximize AI's benefits while mitigating associated risks. This research provides valuable insights into the evolving role of AI in global digital marketing, offering a foundation for future studies on AI's impact on consumer behavior and marketing strategies.
Co-Authors Dedy Tri Cahyono Dedy Tri Cahyono Dedy Tri Cahyono Eidelweijs Andririnjani Putri Jaja Miharja Jaja Miharja Jaja Miharja Mujito Mujito Mujito Mujito Mujito Mujito Ridwan Ridwan Ridwan Shirley Mo Ching Yeung Tika Kartika Asri Wawan Hari Subagyo