Article Per Year (5 Year)
p-Index From 2021 - 2026
1.126
P-Index
This Author published in this journals
All Journal Siber International Journal of Digital Business Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting
Setyo Ferry Wibowo
Universitas Negeri Jakarta, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
Analysis of Consumer Behavior and Purchase Decisions in the Phenomenon of Pertamax Fuel Adulteration: A Case Study on the Shift to Shell Fuel in Urban Areas of Indonesia Fadillah Fadillah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i1.372

Abstract

This study investigates the shift in consumer behavior and purchase decisions from Pertamax to Shell fuel in urban areas of Indonesia, with a focus on understanding the factors influencing this change. The objective was to explore the underlying motivations driving consumers to choose Shell over Pertamax, examining the role of price sensitivity, perceived fuel quality, brand trust, and promotional factors. A qualitative approach was employed, utilizing open-ended questionnaires to gather in-depth insights from 103 participants across major urban areas in Indonesia. The data analysis was conducted using an interactive model, which included data reduction, display, and conclusion drawing. Results revealed that the primary motivations for choosing Shell included its perceived superior fuel quality, better vehicle performance, and smoother driving experience. Additionally, service quality at Shell stations contributed to customer satisfaction. Despite the positive feedback, a significant number of consumers expressed price sensitivity, with many indicating they would consider switching back to Pertamax if it improved its pricing or quality. The findings underscore the importance of both economic and psychological factors in consumer decision-making in the Indonesian fuel market.
A Conceptual Framework on the Role of Dynamic Pricing and eWOM in Online Transportation Services: The Jakarta Experience Hermansyah Hermansyah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.392

Abstract

This conceptual study aims to explore the influence of dynamic pricing and electronic word-of-mouth (eWOM) on consumer decisions in using online transportation services in Jakarta. By employing a Systematic Literature Review (SLR) approach, this research synthesizes findings from various academic sources to develop a theoretical framework integrating consumer behavior theories with pricing and digital communication strategies. The results suggest that dynamic pricing, while effective in optimizing operational efficiency, may trigger perceptions of price unfairness if implemented non-transparently—thereby undermining consumer trust and purchase intentions. Concurrently, eWOM is identified as a critical determinant that shapes consumer perceptions, brand trust, and service loyalty through reviews and ratings. The interplay between these two factors is particularly salient in Jakarta's competitive and digitally-driven transportation market. This framework is expected to provide a basis for future empirical studies and strategic guidance for service providers aiming to enhance customer satisfaction, loyalty, and sustainable competitive advantage.
Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research Hermansyah Hermansyah; Doni Sugianto Sihotang; Ridho Rafqi Ilhamilimy; Mohamad Rizan; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.169

Abstract

This study  presents a  systematic  literature  review that  maps the  development of  digital marketing  research  and  its  influence  on  consumer  behavior  across  Indonesia,  with  an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies five dominant variables—purchase decision, social media marketing, influencer marketing, brand trust, and brand image—alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression. Bibliometric mapping through VOSviewer  reveals  clusters  of  thematic  focus  such  as  consumer  engagement,  digital branding, and e-commerce localization. The study also highlights trending topics over time, showing a shift from traditional marketing elements to AI-enhanced strategies. Furthermore, this paper proposes a conceptual framework linking AI applications with social media marketing, influencer marketing, and brand trust to guide future empirical studies. Findings underscore the growing academic and practical relevance of AI in digital marketing, and offer a foundation for predictive, data-driven approaches to understanding Indonesian consumer behavior.
Conceptualizing the Digital Value Chain as a Sustainability Strategy in the Local Fashion Industry Fismayatni Cholifah; Usep Suhud; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.184

Abstract

This convergence of sustainability imperatives and digital transformation is reshaping the future of the fashion industry, particularly for local micro, small, and medium enterprises (MSMEs). However, the integration of digital value chains into sustainability strategies remains underexplored, especially in emerging economies. This conceptual paper aims to develop a theoretical framework that positions digital value chain innovation as a strategic enabler of sustainable competitiveness in the local fashion industry. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies dominant variables. Drawing from the domains of digital transformation, green marketing, and customer value theory, the proposed model illustrates how digitalization of core value chain activities—including sourcing, production, promotion, distribution, and after-sales service—can enhance customer-perceived value through transparency, ethical branding, and operational efficiency. The framework highlights how these innovations contribute to long-term brand trust and competitive advantage in sustainability-oriented markets. This paper contributes to the growing body of literature on sustainable digital marketing and offers practical insights for policymakers and fashion entrepreneurs striving for ecological, social, and economic sustainability alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression.
Modeling Revisit Intention in Coastal Ecotourism: A Conceptual Framework from the Case of Beach Tourism in Bangka Belitung Yulia Fitriani; Usep Suhud; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.200

Abstract

Coastal ecotourism serves as a key strategy in the development of sustainable tourism, particularly in archipelagic regions such as Bangka Belitung. Despite possessing internationally recognized natural wealth through its designation as a UNESCO Global Geopark, the region continues to experience a relatively low level of tourists’ revisit intention. This study aims to develop a conceptual framework that explains revisit intention by positioning perceived ecotourism value as a mediating variable. The proposed model integrates three core constructs green consumption behavior, digital tourism behavior, and coastal ecotourism experience drawing from interdisciplinary perspectives across tourism, sustainability, and digitalized tourist behavior literature. A synthesis of existing literature reveals that tourists with environmentally conscious lifestyles and active digital engagement tend to perceive greater value in their travel experiences. This perceived value encompassing functional, emotional, and social dimensions plays a significant role in reinforcing their intention to revisit a destination. The framework aligns with the Value-Based Adoption Model (VAM) and the Theory of Planned Behavior (TPB), both of which emphasize psychological and behavioral determinants in shaping loyalty toward sustainable destinations. Strategically, the model provides practical guidance for destination managers in designing high-value tourist experiences through the synergy of ecological conservation and digital integration. Further empirical validation is required to test the model across diverse coastal tourism contexts, particularly in efforts toward post pandemic recovery.
Exploring Tourist Behavior and Sustainability in Island Tourism: A Systematic Literature Review Ridho Rafqi Ilhamalimy; Usep Suhud; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 3 No. 4 (2026): (SIJDB) Siber International Journal of Digital Business (April - June 2026)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v3i4.354

Abstract

This study aims to explore the relationship between tourist behavior and the sustainability of island tourism through a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol. Data were obtained from two main databases, namely Scopus and ScienceDirect, covering publications from 2021–2025. In the initial identification stage, 733 articles were found. After going through the screening, eligibility, and inclusion processes, 53 articles were obtained that met the criteria for further analysis. The analysis was conducted bibliometrically and thematically to map tourist behavior variables, frequently used theories, and the geographical distribution of global research. The results show that the dominanttheories used are the Theory of Planned Behavior (TPB), Service Quality (SERVQUAL), and Social Exchange Theory (SET). The most frequently studied variables include tourist satisfaction, destination loyalty, destination image, and revisit intention. Thematically, the research focuses on three main areas: (1) sustainable practices and environmental awareness, (2) tourist experience, satisfaction, and revisit intention, and (3) destination image, local culture, and loyalty formation. Geographically, publications are dominated by Europe, followed by ASEAN and non-ASEAN Asia. The results of this study provide a conceptualcontribution to strengthening tourist behavior models that support the sustainability of island destinations and enrich the global research direction in the field of sustainable tourism.
The Use of AI Chatbots for Academic Research: A Qualitative Study on Indonesia Students’ Perceptions Doni Sugianto Sihotang; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Tourism and Management Vol. 3 No. 2 (2025): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i2.441

Abstract

The advancement of artificial intelligence (AI) technology has driven transformations in higher education, particularly through the utilization of AI-based chatbots. These chatbots are employed by students to support various aspects of academic research activities. This study aims to uncover students' perceptions regarding the effectiveness and skillfulness in using AI chatbots to support their understanding and execution of academic research. Employing a descriptive qualitative approach, this study involved 100 students from 12 higher education institutions in Indonesia, selected purposively. The findings revealed five key themes: (1) ease of use and accessibility; (2) comprehensive features and information capacity; (3) ability to assist academic writing; (4) availability of credible academic references; and (5) flexibility and contextualization—students use multiple chatbots depending on their specific needs and contexts. This research provides a theoretical contribution to educational technology studies and practical implications for higher education institutions in designing contextual and adaptive AI literacy training.
Co-Authors Doni Sugianto Sihotang Fadillah Fadillah Fismayatni Cholifah Hermansyah Hermansyah Mohamad Rizan Ridho Rafqi Ilhamalimy Ridho Rafqi Ilhamilimy Usep Suhud Yulia Fitriani