Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Greenation International Journal of Economics and Accounting
Setyo Ferry Wibowo
Universitas Negeri Jakarta, Jakarta, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Consumer Behavior and Purchase Decisions in the Phenomenon of Pertamax Fuel Adulteration: A Case Study on the Shift to Shell Fuel in Urban Areas of Indonesia Fadillah Fadillah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 1 (2025): Greenation International Journal of Economics and Accounting (March - May 2025)
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i1.372

Abstract

This study investigates the shift in consumer behavior and purchase decisions from Pertamax to Shell fuel in urban areas of Indonesia, with a focus on understanding the factors influencing this change. The objective was to explore the underlying motivations driving consumers to choose Shell over Pertamax, examining the role of price sensitivity, perceived fuel quality, brand trust, and promotional factors. A qualitative approach was employed, utilizing open-ended questionnaires to gather in-depth insights from 103 participants across major urban areas in Indonesia. The data analysis was conducted using an interactive model, which included data reduction, display, and conclusion drawing. Results revealed that the primary motivations for choosing Shell included its perceived superior fuel quality, better vehicle performance, and smoother driving experience. Additionally, service quality at Shell stations contributed to customer satisfaction. Despite the positive feedback, a significant number of consumers expressed price sensitivity, with many indicating they would consider switching back to Pertamax if it improved its pricing or quality. The findings underscore the importance of both economic and psychological factors in consumer decision-making in the Indonesian fuel market.
A Conceptual Framework on the Role of Dynamic Pricing and eWOM in Online Transportation Services: The Jakarta Experience Hermansyah Hermansyah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.392

Abstract

This conceptual study aims to explore the influence of dynamic pricing and electronic word-of-mouth (eWOM) on consumer decisions in using online transportation services in Jakarta. By employing a Systematic Literature Review (SLR) approach, this research synthesizes findings from various academic sources to develop a theoretical framework integrating consumer behavior theories with pricing and digital communication strategies. The results suggest that dynamic pricing, while effective in optimizing operational efficiency, may trigger perceptions of price unfairness if implemented non-transparently—thereby undermining consumer trust and purchase intentions. Concurrently, eWOM is identified as a critical determinant that shapes consumer perceptions, brand trust, and service loyalty through reviews and ratings. The interplay between these two factors is particularly salient in Jakarta's competitive and digitally-driven transportation market. This framework is expected to provide a basis for future empirical studies and strategic guidance for service providers aiming to enhance customer satisfaction, loyalty, and sustainable competitive advantage.
Co-Authors Fadillah Fadillah Hermansyah Hermansyah Usep Suhud