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This Author published in this journals
All Journal Siber International Journal of Digital Business Greenation International Journal of Economics and Accounting
Hermansyah Hermansyah
Universitas Negeri Jakarta, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Empowering MSMEs in The Digital Era: A Systematic Literature Review on The Role of Digital Literacy Hermansyah Hermansyah; Usep Suhud; Mohammad Rizan
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.385

Abstract

Introduction/Main Objectives: This study regularly examines the role of digital literacy in empowering MSMEs by exploring its impact on business performance, innovation, and sustainability. Background Problems: State the problem or economic/business phenomena studied in this paper and specify the research question(s) in one sentence. Novelty: Using a systematic literature review approach, this research identifies key challenges and opportunities MSMEs face in adopting digital technologies. Research Methods: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in fostering economic growth at both global and local levels. In many countries, MSMEs significantly contribute to job creation, Gross Domestic Product (GDP) growth, and poverty reduction. However, despite their significant contributions, MSMEs often need help with structural and operational challenges that hinder their growth and competitiveness, particularly in the increasingly competitive digital era.  Finding/Results: Digital transformation offers substantial opportunities for MSMEs to enhance their operational efficiency, access broader markets, and increase productivity. Nevertheless, one of the primary obstacles to adopting digital technologies is the low level of digital literacy among MSME actors. Digital literacy, encompassing the ability to understand, use, and effectively leverage digital technologies, is a critical factor in the success of MSMEs in this era. Conclusion: Furthermore, the study highlights the importance of digital literacy training and supportive policies to bridge the digital gap and enhance MSME competitiveness in the digital economy. The findings provide insights and recommendations for policymakers and practitioners to develop strategies that support digital literacy development and empower MSMEs to thrive in the dynamic digital era.
A Conceptual Framework on the Role of Dynamic Pricing and eWOM in Online Transportation Services: The Jakarta Experience Hermansyah Hermansyah; Usep Suhud; Setyo Ferry Wibowo
Greenation International Journal of Economics and Accounting Vol. 3 No. 2 (2025): Greenation International Journal of Economics and Accounting (June - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i2.392

Abstract

This conceptual study aims to explore the influence of dynamic pricing and electronic word-of-mouth (eWOM) on consumer decisions in using online transportation services in Jakarta. By employing a Systematic Literature Review (SLR) approach, this research synthesizes findings from various academic sources to develop a theoretical framework integrating consumer behavior theories with pricing and digital communication strategies. The results suggest that dynamic pricing, while effective in optimizing operational efficiency, may trigger perceptions of price unfairness if implemented non-transparently—thereby undermining consumer trust and purchase intentions. Concurrently, eWOM is identified as a critical determinant that shapes consumer perceptions, brand trust, and service loyalty through reviews and ratings. The interplay between these two factors is particularly salient in Jakarta's competitive and digitally-driven transportation market. This framework is expected to provide a basis for future empirical studies and strategic guidance for service providers aiming to enhance customer satisfaction, loyalty, and sustainable competitive advantage.
Mapping Trend of Digital Marketing Shapes Consumer Behaviour Across Indonesia: A Literature Review and Integration of Artificial Intelligence on Research Design for Future Research Hermansyah Hermansyah; Doni Sugianto Sihotang; Ridho Rafqi Ilhamilimy; Mohamad Rizan; Setyo Ferry Wibowo
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.169

Abstract

This study  presents a  systematic  literature  review that  maps the  development of  digital marketing  research  and  its  influence  on  consumer  behavior  across  Indonesia,  with  an emphasis on the integration of Artificial Intelligence (AI) in future research design. Using content analysis on 60 journal articles published between 2012 and 2025, the study identifies five dominant variables—purchase decision, social media marketing, influencer marketing, brand trust, and brand image—alongside prevailing analytical methods, including Structural Equation Modeling (SEM) and Multiple Linear Regression. Bibliometric mapping through VOSviewer  reveals  clusters  of  thematic  focus  such  as  consumer  engagement,  digital branding, and e-commerce localization. The study also highlights trending topics over time, showing a shift from traditional marketing elements to AI-enhanced strategies. Furthermore, this paper proposes a conceptual framework linking AI applications with social media marketing, influencer marketing, and brand trust to guide future empirical studies. Findings underscore the growing academic and practical relevance of AI in digital marketing, and offer a foundation for predictive, data-driven approaches to understanding Indonesian consumer behavior.
Co-Authors Doni Sugianto Sihotang Mohamad Rizan Mohammad Rizan Ridho Rafqi Ilhamilimy Setyo Ferry Wibowo Usep Suhud