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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Community Service
Endang Ahmad
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGUATAN POKDARWIS BERBASIS COMMUNITY-BASED TOURISM SEBAGAI FONDASI SOSIAL PRENEURSHIP DI DESA CAMPAKASARI Endang Ahmad; Silvia Septiyani Koswara; Putra Hanifan Graha; Fanji Lesmana; Indah Kesuma Wardani Gafar; Putri, Deliska Marta Manggala
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 10 (2026): Maret 2026
Publisher : Bajang Institute

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Abstract

Desa Campakasari Kabupaten Purwakarta memiliki potensi wisata alam Situ Cigangsa yang belum dikelola secara optimal akibat belum terbentuknya kelembagaan pariwisata, rendahnya kesadaran sadar wisata masyarakat, serta belum terintegrasinya pengembangan destinasi dengan pendekatan sosial preneurship. Kegiatan pengabdian kepada masyarakat ini bertujuan membentuk dan memperkuat Kelompok Sadar Wisata (POKDARWIS) melalui pendekatan community-based tourism (CBT) yang partisipatif dengan melibatkan Ibu PKK dan pemuda desa sebagai motor penggerak. Metode yang digunakan adalah deskriptif kualitatif partisipatif melalui tahapan persiapan, sosialisasi, pendampingan, dan evaluasi reflektif, dengan analisis data menggunakan teknik reduksi dan interpretasi tematik. Kegiatan ini melibatkan 20 peserta yang terdiri atas anggota PKK dan pemuda desa. Hasil program menunjukkan terbentuknya struktur organisasi POKDARWIS yang representatif, meningkatnya kesadaran kolektif masyarakat terhadap potensi wisata desa, serta munculnya komitmen kelembagaan dalam pengelolaan destinasi secara berkelanjutan. Integrasi CBT dan konsep sosial preneurship menjadi fondasi strategis dalam membangun tata kelola lokal yang partisipatif, inklusif, dan berorientasi pada keberlanjutan ekonomi, sosial, dan lingkungan.
AI-Based Market Intelligence as a Strategic Tool for Local MSME Development in West Java Suhendri; Hidayat, Dina; Novasa Adiyani; Endang Ahmad; Fanissa Narita; Nico Irawan; Egi Sucianti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.986

Abstract

Local Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, particularly ceramic craftsmen in Plered District, have strong potential to contribute to regional economic growth and enter broader export markets. However, they still face several major problems, including inconsistent product quality, limited design innovation, weak packaging standards, insufficient branding, limited digital marketing capacity, and low readiness to meet export market requirements. The gap identified in this activity is the limited integration between traditional ceramic production practices and modern market-oriented strategies, especially in quality control, product differentiation, digital promotion, and export preparation. Current developments show that MSME competitiveness is increasingly influenced by product innovation, digital marketing, branding, packaging quality, and export readiness. Therefore, this community service activity applied a participatory mentoring approach through field observation, discussion, consultation, and practical recommendations for ceramic craftsmen in Plered. The proposed solution focused on strengthening product quality, improving design and packaging, developing brand identity, optimizing digital marketing, and preparing MSMEs for export-oriented market access. The results indicate that the mentoring activity increased the awareness of ceramic craftsmen regarding product competitiveness, market standards, and the importance of continuous innovation. In conclusion, ceramic MSMEs in Plered have strong potential to improve their competitiveness in the export market when supported by consistent mentoring, quality standardization, strategic branding, digital promotion, and collaboration between higher education institutions, local industry, and community stakeholders.
Co-Authors Egi Sucianti Fanissa Narita Fanji Lesmana Hidayat, Dina Indah Kesuma Wardani Gafar Nico Irawan Novasa Adiyani Putra Hanifan Graha Putri, Deliska Marta Manggala Silvia Septiyani Koswara Suhendri