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All Journal Human Capital Development
Yulianzha, Muhammad Gilang
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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Yulianzha, Muhammad Gilang; Siahaan, Sinthon L
Human Capital Development Vol 12 No 1 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Kahf facial wash. This study used a quantitative method, distributing questionnaires to 100 respondents who use Kahf facial wash products. Data were obtained using IBM SPPS Statistics version 25 to determine the relationship between the variables in the research method. The analysis results indicate that product quality, brand image, and promotion have a positive influence on purchasing decisions for Kahf facial wash products.
Co-Authors Siahaan, Sinthon L