Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Waruwu, Mamis
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Citra Merek, Lokasi, Harga, dan Kualitas Pelayanan terhadap Minat Beli melalui Kepercayaan Konsumen sebagai Variabel Pemediasi Zalukhu, Gregorius; Deya; Waruwu, Mamis; Nurcahyo, Fajar; Dewi, Puri Swastika Gusti Krisna; Lombogia, Meidy Frenky
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.23361

Abstract

This study analyzes the influence of brand image, location, price, and service quality on consumer purchase intention, with consumer trust serving as a mediating variable at Roti Bakar 88 Cafe, GOR Damyati, Tangerang City. The primary research question addresses the extent to which these factors affect purchase intention both directly and indirectly through consumer trust. A quantitative approach with a data analysis process using SmartPLS. The results show that brand image, price, and service quality significantly influence consumer trust, while location does not significantly affect trust, it has a direct influence on purchase intention. In addition, the relationship between consumer trust and purchase intention is proven to be significant, establishing trust as a crucial mediating variable in this model. Price and service quality do not directly influence purchase intention but exert an indirect influence through consumer trust. These findings suggest that building consumer trust is essential for driving consumer purchasing decisions in the culinary sector. Therefore, managers should focus on strengthening brand image and maintaining consistent service quality to increase customer loyalty and purchase intention.
Co-Authors Deya Lombogia, Meidy Frenky Nurcahyo, Fajar Puri Swastika Gusti Krisna Dewi Zalukhu, Gregorius