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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Penelitian Manajemen (JPEMA)
Nurcahyo, Fajar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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EKSPLORASI PENGARUH e-WOM TERHADAP KEPUTUSAN PEMBELIAN ( STUDI KASUS KONSUMEN RICHEESE FACTORY) Dewi, Puri Swastika Gusti Krisna; Nurcahyo, Fajar; Bramantyo, Andreas; Tehupuring , Ronald; Silaban, Yohana Deo Utami; Srilestari, Utari; Lembu, Yulia Krismael; Fauzan, Akhmad
Jurnal Penelitian Manajemen Vol 2 No 01 (2024): JURNAL PENELITIAN MANAJEMEN
Publisher : Universitas Utpadaka Swastika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70429/jpema.v2i01.86

Abstract

Penelitian ini berupaya untuk mengeksplorasi pengaruh electronic word of mouth (e-WOM) terhadap keputusan pembelian dalam studi kasus konsumen Richeese Factory. Penelitian ini menggunakan pendekatan kualitatif guna melihat dan mendalami faktor-faktor yang mendasari serta memperkuat sikap konsumen terhadap produk terkait. Melalui wawancara mendalam dan analisis terhadapnya, penelitian ini berupaya mencari pemahaman mendalam tentang bagaimana e-WOM berperan dalam membentuk persepsi konsumen yang pada akhirnya memengaruhi proses keputusan pembelian.
Pengendalian Persediaan Spare Part Menggunakan Metode ABC dan Probabilistik Continuous System (Q) di PT. XYZ Nurcahyo, Fajar; Lahay, Idham Halid; Uloli, Hendra
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 3 (2025): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i3.45972

Abstract

Inventory control is a very important managerial function because physical inventory usually involves the largest capital investment in current assets for many companies. Therefore, inventory must be managed and recorded well so that the company can sell its products and generate revenue, thus achieving the company's goals. With inventory, companies are able to carry out the production process continuously and avoid shortages of goods and delays in meeting customer demand, which can be detrimental to the company. Not optimal control of spare parts inventory can result in inventory shortages (out of stock). This study aims to optimize inventory with the ABC method and the probabilistic model Q. The results show the classification of spare parts into categories A (41%, 81%), B (18%, 10%), and C (41%, 9%). The Model Q reduces inventory costs by IDR 295 million. This study provides practical recommendations for inventory management in the automotive industry.
Co-Authors Akhmad Fauzan Bramantyo, Andreas Hendra Uloli Idham Halid Lahay Lembu, Yulia Krismael Puri Swastika Gusti Krisna Dewi Silaban, Yohana Deo Utami Srilestari, Utari Tehupuring , Ronald