Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Architectural Research and Design Studies
Ramadhina, Rizka Aulia
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Psychological Impact of Instagrammable Cafe Interiors: The Case of a Santorini-Themed Room Ramadhina, Rizka Aulia; Sakya, Kharista Astrini
Journal of Architectural Research and Design Studies Vol. 10 No. 1 (2026): In Progress Issue
Publisher : Departement of Architecture, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jars.vol10.iss1.art5

Abstract

Contemporary cafe interior design not only serves as an aesthetic element but also plays a significant role in shaping visitors' emotional experiences. This study examines the influence of Instagrammable cafe interior design on visitors' emotional responses from a psychological perspective. The objectives of this study are to analyze the impact of interior design elements on cafe visitors' emotional reactions, examine the concept of Instagrammability as a factor influencing cafe visitors' perceptions and emotions, and identify opportunities for visitors to reorder and revisit the cafe. This study employs a descriptive qualitative approach, utilizing semi-structured interviews and field observations to collect data from two Gen-Z cafe visitors. This study utilizes Don Norman's emotional design theory, which is divided into three levels: visceral, behavioural, and reflective. The results of this study indicate that design elements such as colour, lighting, and spatial concepts are positively correlated with increased positive emotions in visitors. These findings also strengthen the role of interior design as a visual communication medium creating an emotional atmosphere in cafe spaces that supports daily activities, relaxation, and digital activities such as sharing photos on social media. The results of this study can be a reference for interior designers and cafe owners in designing spaces that are not only visually appealing but also consider the psychological aspects of the space's users.
Co-Authors Sakya, Kharista Astrini