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All Journal Dinasti International Journal of Management Science
Prasetya, Muhammad Hanafi Indra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Analysis of the Influence of Product Quality, Facility Quality, and Service Quality on Consumer Purchase Intention in Coffee Shops in Serang City Lusinto, Widodo Hari; Prasetya, Muhammad Hanafi Indra
Dinasti International Journal of Management Science Vol. 7 No. 3 (2026): Dinasti International Journal of Management Science (January - February 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i3.6416

Abstract

The growth of the coffee shop industry in Serang City has increased significantly in line with the urban lifestyle that positions coffee as an essential part of social and professional activities. However, not all coffee shops can sustain their competitiveness, making it important to analyze the factors influencing consumers’ purchase intention. This study aims to examine the effect of product quality, facility quality, and service quality on consumers’ purchase intention toward coffee shops in Serang City, both partially and simultaneously. The research employed a quantitative approach using a survey method involving 96 respondents. Data were analyzed using multiple linear regression with the aid of SPSS software. The findings reveal that product quality, facility quality, and service quality each have a positive and significant effect on purchase intention, with a combined contribution of 73.6%. These results emphasize that enhancing product quality, providing comfortable facilities, and delivering friendly and professional service are key factors that shape consumer attraction, loyalty, and purchasing decisions in coffee shops across Serang City.
Co-Authors Lusinto, Widodo Hari