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All Journal Journal of English Language and Education ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Aulia, Nawang Fadia Ismi
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Importance of English in Tourism industry: Vocational High School Students' Perception Aulia, Nawang Fadia Ismi; Musyarofah, Lailatul; Andayani, Endah Alamsari
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.1926

Abstract

English proficiency plays a crucial role in preparing vocational high school students for careers in the tourism sector. However, discrepancies still exist between classroom instruction and workplace demands. This study aims to explore students’ perceptions of the importance of English in the tourism industry and factors influencing these perceptions. Using a qualitative descriptive research design, data were collected through open ended questionnaires and semi interviews with twelfth grade students of the Tourism Department at SMK Airlangga. The data were analyzed through organizing, coding, categorizing, and interpreting emerging themes. The findings indicate that students generally perceive English as an essential skill for communicating with foreign tourists and supporting future employment in tourism related fields. Internal factors such as motivation and self confidence, along with external factors including school learning activities, contribute to shaping students’ perceptions. The study concludes that contextual and application-based English instruction is necessary to align vocational education with tourism workplace requirements.
Optimalisasi Digitalisasi UMKM Desa Sumorame melalui Program Pengabdian kepada Masyarakat Berbasis Pelatihan E-commerce Maharani, Nathania Priskila; Aulia, Nawang Fadia Ismi; Prastagha, Mochammad Yuda; Narjiani, Roselina Maria; Tari, Yosefa Kaldista; Irwanto, Dedi; Sabat, Yuliyanto; Riza, Moch Dicky
Abdi Nusantara: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2026): ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Publisher : PT Media Edukasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64198/abdinusantara.v2i2.93

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pemasaran digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sumorame, Kecamatan Candi, Kabupaten Sidoarjo melalui pelatihan e-commerce dan pemasaran digital. Sebagian besar pelaku UMKM masih mengandalkan metode promosi konvensional serta memiliki keterbatasan dalam pemanfaatan platform digital sehingga jangkauan pemasaran produk masih terbatas. Kegiatan ini menggunakan pendekatan Participatory Action Research (PAR) yang meliputi observasi, pelatihan, praktik langsung, dan pendampingan. Materi pelatihan mencakup teknik fotografi produk, pembuatan katalog digital, pembuatan akun media sosial usaha, serta pengenalan platform e-commerce. Hasil kegiatan menunjukkan adanya peningkatan literasi digital pelaku UMKM, kualitas visual promosi produk, serta pemanfaatan media digital sebagai sarana pemasaran. Peserta mampu mengelola akun media sosial usaha secara mandiri, mengunggah konten promosi, serta mulai menerapkan strategi pemasaran digital. Program ini menunjukkan bahwa pelatihan berbasis praktik dan pendampingan berkelanjutan efektif dalam mendukung transformasi digital UMKM.
Co-Authors Andayani, Endah Alamsari Dedi Irwanto, Dedi Lailatul Musyarofah, Lailatul Maharani, Nathania Priskila Narjiani, Roselina Maria Prastagha, Mochammad Yuda Riza, Moch Dicky Tari, Yosefa Kaldista Yuliyanto Sabat, Yuliyanto