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Waelauruw, Anthoneta T
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Economics, Econometrics & Finance Social Sciences

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TINJAUAN BAURAN PEMASARAN PADA HOTEL SINAR DI KOTA MASOHI KABUPATEN MALUKU TENGAH Salsabila, Ainsya; Tangnga, Meiske H.; Waelauruw, Anthoneta T
Jurnal Administrasi Terapan Vol. 5 No. 1 (2026): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v5i1.3755

Abstract

The development of the city of Masohi is closely tied to the hotel business, which is highly promising for visitors seeking to explore other places, conduct business, take a vacation, or engage in various activities. Hotel Sinar is classified as a jasmine hotel, which typically lacks complete facilities, and its price remains relatively low. The application of the marketing mix at Hotel Sinar still requires consideration. This study aims to determine the marketing mix of the Sinar Hotel in Masohi City, Central Maluku Regency.The method employed in this writing is qualitative analysis, a technique based on theories related to the marketing mix. The results of this study indicate that the marketing mix at Hotel Sinar aligns with customer expectations. Still, some do not meet customer expectations.This writing concludes that rooms are available at Hotel Sinar for guests, but the hotel does not provide breakfast directly to its guests. The price set by Hotel Sinar is not in accordance with the room facilities, as some facilities do not function optimally; however, it offers reasonable prices for visitors. The location of Hotel Sinar is easily accessible for visitors and can be found both in person and using Google Maps. Promotions carried out by Hotel Sinar have not actively utilized technology. Hotel employees are quick to serve and can provide valuable information to guests upon their visit. The process of booking a room at Hotel Sinar is fast; however, visitors still complain about the physical and incomplete facilities. Keywords: Marketing Mix
TINJAUAN POTENSI WISATA PADA PANTAI HUNIMUA, DESA LIANG, KECAMATAN SALAHUTU, KABUPATEN MALUKU TENGAH Waelauruw, Anthoneta T
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2133

Abstract

The analytical method in the form of a theoretical study of SWOT Analysis combines 4 factors or compositions precisely on how to prepare strengths, overcome weaknesses, find opportunities and strategies to face various threats. The expected result is that the potential that exists at Hunimua Beach is developed into a beach tourism that has strengths, can overcome existing weaknesses, finds opportunities for Hunimua Beach, and has a strategy to face threats that come both from internal as well as external.The conclusion of this writing is that there is a need to develop tourism potential through the provision of weak facilities such as: Toilets, parking lots, clean water, rest areas, bathrooms, rubbish bins and changing rooms. Management of tourist locations such as: arranging tourist locations to provide parking spaces, places to rest, renovating rooms or buildings that have been damaged to become supporting facilities and infrastructure in tourist locations, utilizing shady trees to become tree houses, Hemok hanging places for visitors. / tourists who come. Good institutional management by the Management in managing the Hunimua Beach tourist attraction (Tourism Service) by taking into account strengths such as: the area of the location, beautiful beaches and long white sand, having the highest local revenue of the 2 tourist attractions managed by the Tourism Office. Opportunities such as: the interest of the Regional Government and the Community in developing Hunimua Beach, are able to obtain even higher income.threats such as: Earthquake-prone locations, freedom of land rights.Keywords: Potential, Beach Tourism Objects, SWOT.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Produk Thrifting di Pasar Mardika Kota Ambon Tahya, Agnes A; Hursepuny, Harold; Manuputty, Evandro; Waelauruw, Anthoneta T; Hutubessy, Eline O
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2905

Abstract

The purpose to be achieved in this study is to find out the influence of product quality and price on the buying interest of thrifting products at Mardika Market, Ambon City. The type of research used in this study uses a quantitative analysis method. This study uses regression analysis techniques. From the results of the research that has been carried out, it is found that the quality of the product has a positive and significant effect on the buying interest of thrifting clothing consumers at the Mardika Market, Ambon City. Based on the results of the t-test, a tcount value of 8,963 > table 2,010 with a Sig. level of 0.000 < 0.025. 2. Price has a positive and significant effect on the Buying Interest of thrifting clothing consumers at Mardika Market, Ambon City. Product quality and price together have a significant effect on the buying interest of consumers of thrifting clothing at Mardika Market, Ambon City. Based on the results of the simultaneous test F, the value of Fcal was 103,746> 3.20 Ftabel and the Sig value was 0.000 < 0.05. Keywords: Product Quality; Price; Buying Interest; Thrifting Products.
Co-Authors Hursepuny, Harold Hutubessy, Eline O Manuputty, Evandro Salsabila, Ainsya Tahya, Agnes A Tangnga, Meiske Helena