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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Yuni Andriani Ritonga
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Transformasi UMKM Menuju Ekonomi Digital melalui Pelatihan QRIS dan Pembuatan Spanduk Kreatif sebagai Sarana Promosi Usaha Desa Batu Karang, Kab. Karo Aisyah Amelia Purba; Syanda Rabiatul Adwiya; Yuni Andriani Ritonga; Rania Atikah Putri; Yenti Arsini
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8141

Abstract

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.
Pengaruh Promo Media Sosial, Adopsi Kultural, dan Label Halal terhadap Pembelian Makanan Oriental : Studi Kasus Mahasiswa Gen Z FEBI UINSU Yuni Andriani Ritonga; Rahmi Syahriza; Aqwa Naser Daulay
Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Vol. 4 No. 2 (2026): Mei : Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jupiekes.v4i2.3262

Abstract

This empirical research examines how social media marketing, cultural adoption, and halal certification impact the purchasing choices of oriental cuisine among Generation Z students at FEBI UINSU. Employing a quantitative associative research design, primary data were gathered via digital questionnaires from 120 active students (cohorts 2022–2025) selected through purposive sampling based on their experience purchasing or consuming oriental food. The dataset was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, encompassing both outer measurement and inner structural model evaluations. All constructs successfully met the thresholds for convergent validity, discriminant validity, and composite reliability. The coefficient of determination (R^2) reached 0.424, demonstrating that the three independent constructs explain 42.4% of the variance in purchase decisions. Hypothesis testing reveals that social media marketing and halal certification exert a positive and significant effect on purchase decisions, while cultural adoption stands out as the most dominant positive factor. These insights confirm that Generation Z’s consumption of oriental dishes is driven by a combination of digital exposure, receptivity to global cultural elements, and certainty regarding product halal status. Practically, oriental culinary business operators are advised to align targeted digital promotion, distinct cultural positioning, and transparent halal certification to foster sustainable market growth.
Co-Authors Aisyah Amelia Purba Aqwa Naser Daulay Arsini, Yenti Rahmi Syahriza Rania Atikah Putri Syanda Rabiatul Adwiya