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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Aisyah Amelia Purba
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Penghimpunan Dana Pihak Ketiga pada Bank Syariah Menggunakan Metode Kualitatif Deskripsi Aisyah Amelia Purba; Noer Natasya; Mawwadah Irham
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3857

Abstract

This study aims to analyze the strategy of collecting third party funds applied by Islamic banks. The research method used is qualitative descriptive, which allows researchers to describe the phenomenon in depth and detail. Data were collected through in-depth interviews with Islamic bank managers and analysis of related documents. The results of the study indicate that Islamic banks use various strategies to attract third party funds, including socialization of Islamic products, improving customer service, and cooperation with other financial institutions. The challenges faced include the lack of public understanding of Islamic banking and competition with conventional banks. This study provides insight into the importance of education and product innovation in increasing third party fund collection in Islamic banks.
Transformasi UMKM Menuju Ekonomi Digital melalui Pelatihan QRIS dan Pembuatan Spanduk Kreatif sebagai Sarana Promosi Usaha Desa Batu Karang, Kab. Karo Aisyah Amelia Purba; Syanda Rabiatul Adwiya; Yuni Andriani Ritonga; Rania Atikah Putri; Yenti Arsini
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8141

Abstract

This research aims to describe the process of transforming Micro, Small, and Medium Enterprises (MSMEs) toward a digital economy through QRIS (Quick Response Code Indonesian Standard) training and the creation of creative banners as promotional media in Batu Karang Village, Karo Regency. Digital transformation has become an essential need for MSMEs to adapt to changes in consumer behavior and rapid technological development. This study employs a descriptive qualitative approach focusing on training materials and the implementation process, without using quantitative data or interview results. The findings indicate that QRIS training provides MSME actors with conceptual and practical understanding of digital payment systems that are efficient, secure, and convenient. In addition, creative banner development functions as a visual promotional tool that strengthens business identity and enhances consumer attraction. The integration of QRIS with creative banners creates synergy between digital payment systems and promotional strategies that are relevant to the conditions of rural MSMEs. Overall, this research demonstrates that digital-based training combined with creative promotional media can serve as an effective strategy to enhance MSME readiness in facing the digital economy era in a sustainable manner.
Co-Authors Mawwadah Irham Noer Natasya Rania Atikah Putri Syanda Rabiatul Adwiya Yenti Arsini Yuni Andriani Ritonga