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Strategy To Increase The Competitiveness Of Indonesian Processed Food Products To Thailand Through The Role Of Human Resources Competence: Analysis Of Revealed Comparative Advantage (RCA) And Dynamic Export Competitiveness Index (ECI) Hidayatulloh, Yasykur; Yustiana, Dewi; Uripan , Koen Irianto; Sutoyo; Sutomo
International Humanity Advance, Business & Sciences Vol 3 No 3 (2026): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i3.984

Abstract

This research aims to formulate a strategy to increase the competitiveness of Indonesian food and beverage products in the Thai market through the role of human resource (HR) competencies and participation in international exhibitions. The research approach used is mixed-method, which combines qualitative and quantitative analysis. Qualitative data were collected through in-depth interviews with exporters and related stakeholders, while quantitative data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. In addition, product competitiveness is evaluated through the Revealed Comparative Advantage (RCA) approach and the Dynamic Export Competitiveness Index (ECI) dynamically for the period 2021–2024. The results of the study show that human resource competence has a significant effect on increasing export competitiveness, with a t-statistic value of 5.949 and a p-value of 0.000. The role of international exhibitions has also been proven to indirectly contribute to increasing competitiveness through improving human resource competence. RCA and ECI analysis showed positive trends in several superior products such as processed fish, sauces and spices, as well as margarine and fat mixtures. These findings reinforce the importance of human resource development strategies and the use of international exhibitions as a means of market penetration. This study recommends that governments, stakeholders, and business actors be able to strengthen export-oriented HR training programs and encourage active participation in curated international exhibitions. This research also opens up further study space regarding the integration of digitalization aspects in the promotion of Indonesia's superior products to the global market.
The Role Of Work-Life Balance In Mediating The Effect Of Work Flexibility And Self-Efficacy On The Performance Of Independent Property Agents In Tabanan Regency Bali Wijayantara, Adi Putra; Sutoyo; Uripan , Koen Irianto; Sutomo; Osijo, Immanuel Ustradi
International Humanity Advance, Business & Sciences Vol 3 No 4 (2026): On Progress
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i4.985

Abstract

The phenomenon of independent work, especially in the field of property agents, is experiencing significant growth, but independent property agents face special challenges in managing their time and performance. Optimal performance is influenced by a high level of work flexibility and a strong sense of self-efficacy. This study aims to analyze and empirically test the role of work-life balance (WLB) as a mediator that mediates the influence of work flexibility and self-efficacy on the performance of independent property agents in Tabanan Regency, Bali. The method used is quantitative with an explanatory design. The study population includes independent property agents operating in Tabanan Regency. The sample was taken by convenience/purposive sampling technique, resulting in 80 respondents. Data was obtained through questionnaires distributed online and offline, then analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS software. The results show that work flexibility and self-efficacy have a positive and significant effect directly on the performance of independent property agents. In addition, work-life balance is a partial or full mediator in the relationship between flexible work and self-efficacy with performance. In particular, the high flexibility of work allows agents to achieve a better work-life balance, which further improves their performance. Similarly, a high level of self-efficacy is positively associated with a good work-life balance, which in turn strengthens performance. This study makes a theoretical contribution by combining the concepts of work flexibility, self-efficacy, work-life balance, and performance in the context of independent property agents. In practical terms, these findings suggest that companies or property agent management teams focus on: 1) Maintaining and expanding work autonomy (flexibility); 2) Organizing training to increase self-efficacy; and 3) Building a culture that supports work-life balance as the main strategy to optimize the performance of independent property agents in Tabanan, Bali.