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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Literacy : International Scientific Journals of Social, Education, Humanities
Refina Dyah Pramesti Utomo Putri
Universitas Trunojoyo Madura
Humanities Education Social Sciences

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KEPEMIMPINAN DAN KREATIF: PERAN PEMIMPIN DALAM MENGEMBANGKAN INDUSTRI KREATIF DAN BUDAYA BERBASIS INDUSTRI Refina Dyah Pramesti Utomo Putri; Nadia Rachmawati; Mochammad Isa Anshori
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 02 (2025): Volume 11 No. 02 Juni 2025
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i02.5827

Abstract

The development of creative and cultural industries in today's digital era demands an adaptive, innovative and transformative leadership model. Leaders not only act as directors, but also as idea generators and innovation facilitators. In this context, creativity becomes an important element in leadership, as it can encourage the birth of new solutions, open space for cross-sector collaboration, and create a sustainable creative ecosystem. This article discusses the strategic role of leaders in designing creative visions, utilizing digital technology, and fostering a work culture that supports experimentation and risk-taking. It also discusses challenges such as lack of policy support and access to resources, as well as solutions through strengthening leadership education and strategic partnerships. Through an innovation-based leadership approach, creative and cultural industries can develop dynamically and contribute significantly to the nation's economic development and cultural identity.
The Influence of Social Media on Customer Buying Behavior Sulfa Sulfia; Refina Dyah Pramesti Utomo Putri; Mutiara Cantika Kamila Putri; Muhammad Alkirom Wildan
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2294

Abstract

This study aims to analyze the influence of social media on consumer purchasing behavior using a qualitative approach. Social media has become a primary medium in digital marketing, enabling direct interaction between brands and consumers. This study used an online questionnaire distributed to 50 respondents aged 18–24 years, as well as semi-structured interviews with five informants who had experience shopping through social media. The results showed that attractive visual content, influencer support, and Electronic Word of Mouth (E-WOM) play a significant role in shaping purchasing decisions. This study contributes to the understanding of contemporary marketing practices and offers effective strategies in optimizing social media. Visual content increases product appeal, influencers build consumer trust, and E-WOM serves as a source of information and social validation. These findings provide theoretical contributions to the study of digital consumer behavior and offer practical implications for business actors in designing more effective and relevant social media marketing strategies in the digital era. This study not only enriches the theoretical understanding of consumer behavior in the digital context but also offers practical implications for business actors and marketers. Marketing strategies that emphasize authentic visual elements, collaboration with relevant influencers, and encouraging consumer engagement through online reviews and testimonials have proven effective in influencing purchase intentions. Thus, this study provides an important contribution in the development of social media-based marketing strategies that are more adaptive and responsive to current consumer trends.
Co-Authors Mochammad Isa Anshori Muhammad Alkirom Wildan Mutiara Cantika Kamila Putri Nadia Rachmawati Sulfa Sulfia