Firman Ardiansyah
Universitas Pamulang

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PENGEMBANGAN PRODUK PROTOTIPE UI/UX WEBSITE EKSTRAKURIKULER BERBASIS FIGMA UNTUK MENINGKATKAN BRANDING DIGITAL SMA AL-HASRA KOTA DEPOK Abdullah Muhajir; Firman Ardiansyah; Ariel Prama Yudha; Elisabeth Manik; Salshabila Sucy Ayu Ramadhania; Rayyan Muhammad Arrafi; Syarief Hidayatulloh; Muhamad Al Gadafi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9808

Abstract

The digital era demands that educational institutions, including SMA Al-Hasra Depok, utilize digital platforms to strengthen their institutional branding, particularly for extracurricular activities. Branding in the educational context is an effort to create a strong identity and can be achieved through a school website. A well-designed website can be a strategic digital promotion medium. This study aims to develop a UI/UX prototype for the SMA Al-Hasra extracurricular website using Figma to enhance its digital branding. The method used is a Research and Development (R&D) approach focusing on the prototype stage. The initial phase involved a necessity analysis to identify the need for varied and innovative digital materials. The design process involved using Figma, a tool known for its robust features and ability to create interactive prototypes. The results show that the developed prototype provides an aesthetic (UI) and easy-to-use (UX) solution that is expected to increase user satisfaction and create a positive image for the school. This development contributes to enhancing the overall quality of education (mutu pendidikan) through modern digital management.