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All Journal Jurnal Ilmiah Pendidikan Fisika Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Ummul Khaeri
Universitas Negeri Makassar
Education Physics

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TRANSFORMASI KEWIRAUSAHAAN DI ERA DIGITAL: SINERGI BRANDING, MARKETING, DAN KAPABILITAS DIGITAL PELAKU USAHA Ummul Khaeri; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Process
Publisher : STKIP Subang

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Abstract

Entrepreneurial transformation in the digital era is driven not only by technological advancement but also by entrepreneurs’ ability to systematically integrate branding strategies, digital marketing, and digital capabilities. This article examines the interrelationship among these three components through a reflective integrative conceptual analysis using scholarly literature published between 2020 and 2025. The synthesis reveals that digital branding serves as the foundation for creating value, identity, and consumer trust within increasingly competitive markets. Digital marketing operates as the primary mechanism for delivering value through personalized, data-driven, and responsive interactions. Meanwhile, digital capability emerges as a critical enabling factor that determines the effectiveness of both branding and marketing efforts, particularly in leveraging technology, utilizing data analytics, and adapting to digital platforms. A key finding of this study is that branding, marketing, and digital capabilities form a mutually reinforcing system that collectively drives entrepreneurial transformation. Entrepreneurs who successfully align brand identity, marketing strategies, and technological competence demonstrate greater adaptability to shifts in consumer behavior and the evolving structure of digital markets. This article provides a theoretical contribution by offering an integrative perspective that broadens the understanding of digital entrepreneurship as a strategic, rather than purely technological, phenomenon. Nevertheless, the proposed conceptual framework requires further empirical validation to capture contextual variations across sectors and business scales..
Analysis of Students' Problem-Solving Abilities in Solving HOTS Questions on Kinematics Topics Ummul Khaeri; Usman Usman; Mutahharah Hasyim; Trisno Setiawan
Jurnal Ilmiah Pendidikan Fisika Vol 10, No 1 (2026): MARCH 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jipf.v10i1.17497

Abstract

Problem-solving skills based on Higher Order Thinking Skills (HOTS) are very important in learning physics, but many students still have difficulty meeting the indicators of high-level thinking. The gap between understanding the problem and the ability to design a solution strategy shows the need for a more in-depth analysis of the students' thinking process. This study aims to analyze students’ problem-solving abilities in answering physics questions based on HOTS using Polya’s four problem-solving steps: understanding the problem, devising a plan, carrying out the plan, and looking back. The study employed a quantitative descriptive approach involving 32 eleventh-grade students during the second semester of the 2024/2025 academic year. The research instrument consisted of five HOTS-based essay questions that had been tested for validity using the Gregory technique. The analysis results showed a validity coefficient of 1.00, indicating that the instrument is highly valid and appropriate for measurement. In addition, the instrument also meets the reliability criteria, so it is declared suitable for use in the collection of research data, and the data were analyzed according to the students’ performance in each problem-solving stage. The findings indicate that the “understanding the problem” stage was the most mastered aspect, with most students categorized as high and very high. In contrast, the “devising a plan” stage showed the lowest achievement, with the majority falling into the very low category. Overall, students’ problem-solving abilities varied considerably, particularly in planning strategies and executing solutions. These results suggest the need for instructional practices that better develop students’ strategic planning, systematic thinking, and higher-order reasoning skills.
Co-Authors Farida Febriati Mutahharah Hasyim, Mutahharah Trisno Setiawan Usman Usman