Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang
A. Ainin Amelia
Universitas Muhammadiyah Makassar
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA TOKO KELONTONG SINAR MAJU DI KABUPATEN BONE A. Ainin Amelia; Andi Mappatompo; Basri Basir MR
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01 Maret 2026 Publish
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.11997

Abstract

This study aims to determine and analyze the effect of product quality and service on customer satisfaction at Sinar Maju Grocery Store in Bone Regency. The research applies a quantitative approach using an associative method. Data were collected through questionnaires distributed to customers of Sinar Maju Grocery Store as respondents. The data analysis techniques used include validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of statistical software. The results indicate that product quality has a positive and significant effect on customer satisfaction. Service also has a positive and significant effect on customer satisfaction. These findings imply that the better the product quality and service provided, the higher the level of customer satisfaction. Therefore, the store needs to maintain and improve product quality and service in order to create customer loyalty amid increasingly competitive business conditions.
Co-Authors Andi Mappatompo Basri Basir