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All Journal Jurnal IPTA (Industri Perjalanan Wisata)
Wayan Citra Juwitasari
Program Studi S1 Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Social Sciences

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PENGARUH TOUR GUIDE KNOWLEDGE, SKILL, DAN ATTITUDE TERHADAP KEPUASAN WISATAWAN NUSANTARA BERBELANJA OLEH-OLEH DI KRISNA BALI BYPASS Purba, L.F.C; Ni Made Sofia Wijaya; Wayan Citra Juwitasari
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 13 No. 2 (2025): Jurnal IPTA (December 2025)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2025.v13.i02.p14

Abstract

This study aims to analyze the influence of tour guide knowledge, skills, and attitude on the satisfaction of domestic tourists shopping for souvenirs at Krisna Bali Bypass, one of the largest souvenir centers in Bali. Tour guides play a vital role as intermediaries between tourists and local products, significantly shaping shopping experiences. This research employs a descriptive quantitative approach with a survey method, involving 100 domestic tourists who were assisted by tour guides. The data were analyzed using multiple linear regression. The results reveal that tour guide knowledge, skills, and attitude each have a positive and significant influence on tourist satisfaction, both partially and simultaneously. Among the three variables, attitude emerged as the most dominant factor. These findings suggest that the better the competencies of a tour guide especially in terms of attitude—the higher the tourist satisfaction during shopping experiences. The study highlights the importance of improving tour guide competencies and promoting shopping tourism in Bali
PENGEMASAN PAKET WISATA SAYUR SEROMBOTAN SEBAGAI DAYA TARIK WISATA KULINER DI KABUPATEN KLUNGKUNG A.A.D. Peritiwi; I Gusti Putu Bagus Sasrawan Mananda; Wayan Citra Juwitasari; I Made Sendra
Jurnal IPTA (Industri Perjalanan Wisata) Vol. 14 No. 1 (2026): Jurnal IPTA (July 2026)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2026.v14.i01.p17

Abstract

Tren pariwisata saat ini menunjukkan meningkatnya minat wisatawan terhadap budaya lokal dan kuliner autentik. Kabupaten Klungkung di Bali memiliki kuliner khas yang unik, yaitu Sayur Serombotan, yang kaya cita rasa serta nilai historis dan budaya. Penelitian ini bertujuan mengkaji potensi Sayur Serombotan sebagai daya tarik wisata kuliner dan merancang pengemasannya dalam bentuk paket wisata. Metode yang digunakan adalah deskriptif kualitatif dengan teknik observasi, wawancara, dokumentasi, dan studi literatur. Analisis didasarkan pada konsep 4A (attraction, amenities, accessibility, dan ancillary) untuk mengevaluasi potensi dan unsur pendukung wisata. Hasil penelitian menunjukkan bahwa Sayur Serombotan memiliki potensi kuat untuk dikembangkan menjadi paket wisata. Dua paket dirancang: setengah hari “Klungkung’s History in a Plate of Serombotan” dan sehari penuh “Serombotan’s Taste Memory: Klungkung’s Culinary Heritage.” Keduanya memadukan aktivitas edukatif dan rekreatif, seperti workshop memasak, kunjungan pasar tradisional, wisata alam, dan sejarah. Pengemasan ini diharapkan memperkuat identitas kuliner lokal dan mendukung pariwisata daerah.
Co-Authors A.A.D. Peritiwi I Gusti Putu Bagus Sasrawan Mananda I Made Sendra Ni Made Sofia Wijaya Purba, L.F.C