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PENGARUH KOMUNIKASI DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PT. SUVARNA LAND JAKARTA Eneng Dea Ratnasari; Arief Rachmawan Assegaf
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 1 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i1.170

Abstract

This research aims to analyze the influence of communication and service quality on consumer satisfaction PT Suvarna Land Jakarta. The method used in this research is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to respondents who were consumers of PT Suvarna Land Jakarta. The research results show that both communication and service quality have a significant and positive influence on customer satisfaction, and simultaneous communication and service quality have a significant influence on customer satisfaction of PT Suvarna Land Jakarta.