Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Shoffa Ayuna Tamama
Kampus UNKRIS, Jatiwaringin, Jakarta Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH SOSIAL MEDIA PEMASARAN INSTAGRAM DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Shoffa Ayuna Tamama; Tatag Herbayu
Jurnal Manajemen Bisnis Krisnadwipayana Vol 12 No 1 (2024): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim to determine the effect of social media marketing and product quality on buying decisions at Es Teh Indonesia Franchise Jatiwaringin. The type of the research used in this research is purposive sampling. The sample used in this study is Collage student have transacted in Es Teh Indonesia Franchise Jatiwaringin using the sampling technique and using a data collection method using questioner. The data analys technique in this study used multiple linear regression. Based on the result of this study, social media marketing have a positive and significant effect on buying decisions. Product quality has a positive and significant effect on buying decisions. Social media marketing and product quality a positive and significant effect on buying decision.
Co-Authors Tatag Herbayu