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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Yunna Wijaya
Program Studi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Loyalitas Pelanggan Dipengaruhi oleh Kualitas Layanan Melalui Kepuasan Pelanggan Salon the Guh di Plaza Cibubur Bekasi Yunna Wijaya; Eddy Sanusi Silitonga
Jurnal Manajemen Bisnis Krisnadwipayana Vol 13 No 3 (2025): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v13i3.957

Abstract

This study aims to determine customer loyalty influenced by service quality through customer satisfaction The Guh Salon in Plaza Cibubur Bekasi. The research method used is a quantitative approach. The sample used in this study consumers who used The Guh Salon services, with data collected using questionnaires. The collected data was analyzed using path analysis. The results of the study indicate that 1) Service quality has a positive and significant effect on customer loyalty; 2) Customer satisfaction has a positive and significant effect on customer loyalty; 3) Service quality has a positive and significant effect on customer satisfaction; 4) Customer loyalty is influenced by service quality through customer satisfaction.
Co-Authors Eddy Sanusi Silitonga