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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Administrasi Kantor Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Lectura: Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Bisnis Jurnal Karya untuk Masyarakat (JKuM) Jurnal Ilmu Komunikasi Widyanita Jurnal Administrasi Perkantoran, Bisnis, dan Manajemen Daksa
Elsie Oktivera
Universitas Tarakanita
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Komunikasi “Seller Online” Terhadap Keputusan Pembelian Konsumen Shopee Pada Generasi “Z” Pelangi Desyra Hendarto; Elsie Oktivera
Jurnal Ilmu Komunikasi Widyanita Vol 4 No 1: Juli 2026
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikw.v4.i1.308

Abstract

Perkembangan platform e-commerce mendorong perubahan cara konsumen dalam mengambil keputusan pembelian, khususnya pada Generasi Z yang terbiasa berinteraksi melalui media digital. Dalam konteks Shopee, komunikasi yang dilakukan oleh seller memiliki peranan penting dalam membentuk persepsi serta rasa percaya konsumen sebelum memutuskan untuk bertransaksi. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi penjual berbasis online terhadap keputusan pembelian konsumen Generasi Z di Shopee. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 102 responden yang dipilih melalui teknik purposive sampling. Data penelitian dianalisis menggunakan uji validitas dan reliabilitas, pengujian asumsi klasik, serta analisis regresi linier sederhana. Hasil pengujian menunjukkan bahwa komunikasi penjual memberikan pengaruh positif dan signifikan terhadap keputusan pembelian konsumen, yang ditunjukkan oleh nilai signifikansi sebesar 0,000 dengan koefisien determinasi sebesar 0,204. Temuan ini mengindikasikan bahwa kualitas komunikasi penjual berkontribusi dalam mendorong terjadinya keputusan pembelian, meskipun terdapat faktor-faktor lain di luar variabel penelitian yang turut memengaruhi perilaku konsumen.
ALUR KOMUNIKASI ORGANISASI MENCIPTAKAN EFEKTIVITAS KERJA Khiesa Varelia; Elsie Oktivera
Jurnal Administrasi Perkantoran, Bisnis, dan Manajemen Daksa Vol 1: November 2023
Publisher : Universitas Tarakanita

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Abstract

The flow of organizational communication to create work effectiveness is the subject of discussion in this journal. The research objective is that there is professionalism among employees, creating a good corporate image, and also advancing the company by creating good performance and not creating other problems for other employees. The method used is fishbone by applying 4 procedures in the form of people, policy, place, and procedure.
EFEKTIVITAS ALUR KOMUNIKASI DALAM PENYAMPAIAN INFORMASI Bernadeta Anggieta Maharanny; Elsie Oktivera
Jurnal Administrasi Perkantoran, Bisnis, dan Manajemen Daksa Vol 2: November 2024
Publisher : Universitas Tarakanita

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Abstract

Penelitian ini merupakan hasil dari observasi, wawancara, dan pelaksanaan praktek kerja industri oleh Penulis pada Direktorat Peran Serta Masyarakat di Badan Narkotika Nasional yang membahas tentang komunikasi kurang efektif. Penulis menggunakan metode 4P (People, place, policy, process) untuk menguraikan sebab-sebab dari timbulnya masalah yang terjadi. Hasil dari analisis penetapan masalah tersebut, penulis jadikan laporan yang berjudul Efektivitas Alur Komunikasi dalam Penyampaian Informasi Direktorat Peran Serta Masyarakat.
ANALISIS DISTORSI KOGNITIF PENGGUNA MEDIA SOSIAL PADA GENERASI Z DI JAKARTA Wisnu Wirawan; Elsie Oktivera
Lectura: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2026): August
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v3i1.11640

Abstract

Social media has brought about significant changes in the patterns of human interaction in the digital age. Its presence has not only transformed the way individuals communicate but has also influenced how society acquires, processes, and disseminates information. Various surveys indicate that the main reasons people use social media are to interact with others, seek information, find inspiration, stay updated on current issues, and participate in popular trends. However, behind these conveniences, social media also has the potential to negatively impact how individuals understand and interpret information. The rapid flow of information, coupled with a large amount of unverified content, can influence users’ thought processes, leading to errors in processing the information they receive. Messages continuously received through social media also have the potential to influence a person’s perceptions, attitudes, and even behavior. This qualitative study was conducted among Generation Z in Jakarta using in-depth interviews to understand how exposure to information on social media affects their cognitive processes. The results of the study show that information received through social media tends to lead to cognitive distortions. The three most prevalent forms of cognitive distortion identified in this study are overgeneralization, jumping to conclusions, and emotional reasoning. These three forms of distortion indicate that information consumed through social media is not always processed critically but is often influenced by assumptions, emotions, and excessive generalizations, thereby potentially affecting the quality of decision-making and the way individuals perceive reality.
Co-Authors Aline Marleen Amatullah Farisa Sausan Amelia Surya Jaya Apriliana Simanungkalit Bernadeta Anggieta Maharanny Birgita Angelica Permata F. A. Wisnu Wirawan Fredericka Krisma Setyatami Gabriella Novianty Soedjarwo Gabriella Viana Melisantinny Joevi Roedyati Khiesa Varelia Larasati, Virginia Maharani Ayu Hapsari Maria Estri Wahyuningsih Nadhira Azzahra Ni Made Arianita Dewi Patricia Felita Patricia Felita Pelangi Desyra Hendarto Pricillia Karin Audrya Radyta A. Burhanuddin Rahmadiana Pusung Rani Primalia Salim Alatas Sandra Garlan Soeyoedi Virginia Larasati Widyasari, Fransisca Mira