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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Pengabdian Deli Sumatera
Mhd Harry Azhari As’ad
Universitas Deli Sumatera
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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RANCANG BANGUN WEBSITE MENGGUNAKAN CONTENT MANAGEMENT SYSTEM (CMS)/WORDPRESS UNTUK UMKM Aulia Ichsan, S.T., M.Kom.; Said Hambali Takhir; Doughlas Pardede; Sugeng Riyadi; Mhd Harry Azhari As’ad
Pengabdian Deli Sumatera Vol 4 No 1 (2025): Artikel Pengabdian Juli 2025
Publisher : LLPM Universitas Deli Sumatera

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Abstract

Pelaku usaha mikro, kecil, dan menengah (UMKM) di Indonesia masih banyak yang belum memanfaatkan teknologi digital, khususnya website, sebagai sarana pemasaran dan pengembangan bisnis. Permasalahan utama yang dihadapi adalah keterbatasan pengetahuan teknis serta anggapan bahwa pembuatan website memerlukan keahlian pemrograman yang tinggi. Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pelatihan praktis kepada pelaku UMKM dalam membangun website secara mandiri menggunakan Content Management System (CMS) WordPress. Kegiatan dilaksanakan pada Sabtu, 27 September 2025, pukul 09.00 WIB di Aula Lantai I Gedung Universitas Deli Sumatera, dengan melibatkan lima dosen sebagai mentor/coach. Metode yang digunakan meliputi ceramah interaktif, demonstrasi langsung, dan praktik mandiri peserta. Hasil kegiatan menunjukkan peningkatan pemahaman dan kemampuan peserta dalam membuat serta mengelola website menggunakan WordPress. Peserta mampu menginstalasi WordPress, memilih tema, menambahkan konten, serta mengelola halaman bisnis secara mandiri. Kegiatan ini diharapkan mendorong digitalisasi UMKM sehingga meningkatkan jangkauan pasar dan daya saing usaha.
Quintuple Helix Synergy Driving Palm Sugar MSMES’ Competitiveness For Sustainable Development Goals (SDGS) Mustika Dewi; Syukron Firdaus Siregar; Mhd Harry Azhari As’ad
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 9, No 4 (2025): November 2025
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v9i4.2025.2516-2534

Abstract

This study investigates the contribution of the quintuple helix collaboration—comprising academia, industry, government, communities, and media—in enhancing the competitiveness of coconut sugar micro, small, and medium enterprises (MSMEs) and advancing the Sustainable Development Goals (SDGs). The research develops an innovation-oriented collaboration framework designed to strengthen MSME competitive capacity and promote sustainable rural transformation. Employing a sequential mixed-methods approach, quantitative analysis was conducted on 100 coconut sugar MSMEs in South Tapanuli using Structural Equation Modelling (SEM-AMOS), complemented by qualitative insights from in-depth interviews with key helix actors. The results demonstrate that quintuple-helix interactions have a significant direct effect on competitive advantage (? = 0.412, p 0.05) and an indirect effect through innovation capabilities that enable sensing, seizing, and transforming market opportunities. The study’s novelty lies in integrating the quintuple helix perspective with innovation strategy to construct an inclusive, sustainability-oriented model for export-driven MSMEs. The findings provide strategic implications for policy design, emphasizing supply-chain integration, institutional capacity building, and digital marketing strategies to enhance MSME performance and accelerate progress toward SDG 8: Decent Work and Economic Growth.
Co-Authors Aulia Ichsan, S.T., M.Kom. Doughlas Pardede Mustika Dewi Said Hambali Takhir Sugeng Riyadi Syukron Firdaus Siregar