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Collaborative Digital Marketing for Community Service to Support Promotion and Sales of Bogor City MSME Products with IBIK and UTHM: Pemasaran Digital Kolaborasi Pengabdian kepada Masyarakat untuk Mendukung Promosi dan Penjualan Produk UMKM Kota Bogor Bersama IBIK dan UTHM Aang Munawar; Ani Mekaniwati; Budi Setiawan; Yulia Nurendah; Bambang H. Rainanto; Tarida Marlin; Anton Sukamto; Muanas; Adil Fadilah; Tri Marlina; Bambang Pamungkas; Sutarti
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Digital marketing not only makes it easier for MSMEs to display their products to consumers but also expands their customer base. The limited knowledge of business actors, generally adults to old age, causes many businesses to experience setbacks and are forced to stop their business because they cannot compete in marketing. Therefore, training and assistance related to digital marketing need to be carried out to provide solutions for business actors so they can survive. This activity is a collaborative community service program between IBI Kesatuan (IBIK) with Universiti Tun Hussein Onn Malaysia (UTHM) and Bogor City MSMEs. The result of this activity is increased insight from business people regarding the use and use of digital platforms and other knowledge related to the requirements for selling products overseas.
Assistance in Public Financial Management and Thematic Village Exploration and Review of Management Potential Economical Value of Organic Waste: Pendampingan Pengelolaan Keuangan Publik dan Eksplorasi Desa Tematik serta Peninjauan Potensi Pengelolaan Sampah Organik Bernilai Ekonomis Suwarno; Bambang Pamungkas; Aang Munawar; Mumuh Mulyan; Ani Mekaniwati; Budi Setiawan; Tarida Marlin Surya Manurung; Sutarti; Sudradjat; Annaria Magdalena M.; Dwi Maulina; Indra Bayu Permana
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Villages are the main focus of state development, with managing village funds becoming a crucial issue. Law Number 6 of 2014 concerning Villages sets the state's goal to protect and empower villages to become firm, advanced, independent, and democratic. An Independent Village is a developed village that can lead development by paying attention to economic and ecological resilience. Good village financial management and village independence are crucial to improving the community's economy. Villages' main challenges involve managing complex data, limited resources, and changing organizational culture. The use of technology, efficient public financial management systems, training, and participation of civil society organizations are proposed as solutions to overcome these challenges. The Kesatuan Business and Informatics Institute is collaborating with the local government of Tanah Bumbu, South Kalimantan, to increase insight regarding public financial management and develop village potential. The IBIK PkM team provides solutions in the form of (1) assistance regarding accountable public financial management, and (2) socialization of the Systematic & Integrated Village (DE Siti) application. Partners were invited to conduct a field visit to The Thematic Perca Village and organic waste management (Siliwangi Waste Bank Unit).