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All Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Yulia Nurendah
Institut Bisnis dan Informatika Kesatuan Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Collaborative Digital Marketing for Community Service to Support Promotion and Sales of Bogor City MSME Products with IBIK and UTHM: Pemasaran Digital Kolaborasi Pengabdian kepada Masyarakat untuk Mendukung Promosi dan Penjualan Produk UMKM Kota Bogor Bersama IBIK dan UTHM Aang Munawar; Ani Mekaniwati; Budi Setiawan; Yulia Nurendah; Bambang H. Rainanto; Tarida Marlin; Anton Sukamto; Muanas; Adil Fadilah; Tri Marlina; Bambang Pamungkas; Sutarti
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Digital marketing not only makes it easier for MSMEs to display their products to consumers but also expands their customer base. The limited knowledge of business actors, generally adults to old age, causes many businesses to experience setbacks and are forced to stop their business because they cannot compete in marketing. Therefore, training and assistance related to digital marketing need to be carried out to provide solutions for business actors so they can survive. This activity is a collaborative community service program between IBI Kesatuan (IBIK) with Universiti Tun Hussein Onn Malaysia (UTHM) and Bogor City MSMEs. The result of this activity is increased insight from business people regarding the use and use of digital platforms and other knowledge related to the requirements for selling products overseas.
Community Empowerment Through Assistance in the Management of Cultural Tourism Products (Batik): Pemberdayaan Masyarakat Melalui Pendampingan Tata Kelola Produk Wisata Budaya (Batik) Yulia Nurendah; Ani Mekaniwati; Tarida Marlin Surya Manurung
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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The community service collaboration program between IBI Unity (IBIK) and Mara Technology University (UiTM) and Cibuluh Batik Village has been carried out through training activities for the Cibuluh Batik Village MSME group. In this activity, it was found that the UMKM group in Kampung Batik Cibuluh was still experiencing problems in terms of streamlining production costs through suppressing production raw material costs and the inability of business actors to use available technological resources such as social media and online shopping applications (e-commerce). This activity was carried out to help residents of Kampung Batik Cibuluh as one of the MSME groups in solving their problems, especially in terms of determining production costs and marketing products digitally. Based on a survey on the effectiveness of MSME governance and the training conducted, the results obtained were that most business actors were parents and did not have sufficient experience which was the main reason for the implementation of production cost calculations that had not been maximized. In addition, problems related to digital marketing still require further training.
Co-Authors Aang Munawar Adil Fadilah Ani Mekaniwati Anton Sukamto Bambang H. Rainanto Bambang Pamungkas Budi Setiawan Muanas Sutarti Tarida Marlin Tarida Marlin Surya Manurung Tri Marlina