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All Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nasywa Salsabila
UPN "Veteran" Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Utilization of Digital Technology in Employer Branding as a Recruitment Strategy at PT Victory International Futures: Pemanfaatan Teknologi Digital dalam Employer Branding Sebagai Strategi Rekrutmen di PT Victory International Futures Nasywa Salsabila; Hery Pudjoprastyono
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 3 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

This study examines the utilization of digital technology in PT Victory International Futures' employer branding strategy to increase recruitment, specifically targeting the Millennial Generation and Generation Z. By adopting a qualitative case study methodology, this study analyzes the implementation of digitalization in the recruitment process. The results showed a 50% increase in digital interactions within two weeks after the first content was released through social media such as Instagram, X, and WhatsApp. Active online interactions, including direct messages and comments, successfully built two-way communication and increased candidate interest. In addition, the socialization of career opportunities through webinars has improved participants' understanding of the company's culture and opportunities. Nonetheless, challenges such as a lack of technical expertise in optimizing social media algorithms and content consistency remain. The study concludes that the integration of digital technology not only improves recruitment efficiency and expands candidate outreach but also builds a modern and adaptive corporate image, and has the potential to foster long-term employee loyalty.
Increasing the Digital Capacity of the Pakem Happy Village Community Pacar Kembang Tambaksari Surabaya Through Website Production and Application Training: Peningkatan Kapasitas Digital Komunitas Pakem Happy Kelurahan Pacar Kembang Tambaksari Surabaya Melalui Pembuatan dan Pelatihan Penggunaan Website Nasywa Salsabila; Aura Wahidah Nendrisyah; Salfiyatus Syarifah; Agnes Tresia Silalahi
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 3 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

The development of information technology has driven digital transformation in various sectors, including micro, small, and medium enterprises (MSMEs). However, many MSMEs still experience limited digital access and literacy. This community service activity aims to increase the digital capacity of MSMEs through the creation and training of the Pakem Happy Community in Pacar Kembang Village, Tambaksari District, Surabaya. The activity was carried out through stages of observation, design, development, training, and technical assistance. The result is the realization of the community website www.pakemhappy.com as a medium for information, promotion, and documentation of MSME activities. The interactive training successfully improved the digital literacy of participants and built a sense of ownership of the digital platform. This activity demonstrates the effectiveness of a community-based and participatory approach in encouraging inclusive and sustainable digital transformation among MSMEs.
Co-Authors Agnes Tresia Silalahi Aura Wahidah Nendrisyah Hery Pudjoprastyono Salfiyatus Syarifah