Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Ekonomics, Finance, and Management Studies
Alvien Septian Haerisma
Universitas Islam Negeri Siber Syekh Nurjati Cirebon
Religion Economics, Econometrics & Finance

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Implementasi Marketing Syari’ah dan Inovasi Produk dalam Meningkatkan Kinerja UMKM di Kecamatan Talun Kabupaten Cirebon Abdul Rosyid; Anton Sudrajat; Alvien Septian Haerisma; Enceng Iip Syaripdin; Udin Komarudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10673

Abstract

This study aims to describe the implementation of sharia marketing and product innovation in an effort to improve the performance of MSMEs in Talun District, Cirebon Regency. The focus of the research is directed toward an in-depth understanding of marketing practices based on sharia values, the forms of product innovation developed, and how these two aspects contribute to improving business performance. The research method employed is a qualitative approach with a case study design, using data collection techniques such as in-depth interviews, observation, and documentation with MSME actors selected through purposive sampling. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that sharia marketing is implemented by MSMEs through the principles of honesty, transparency, friendly service, and the avoidance of practices that harm consumers. Product innovation is carried out through design improvements, enhanced material quality, product diversification, and adjustments to local market needs. These two strategies have been proven to strengthen customer trust, increase competitiveness, and encourage sales growth and business stability. This study emphasizes that integrating sharia values with product innovation is a strategic step for MSMEs in facing the dynamics of business competition. These findings are expected to serve as a reference for MSME practitioners, business facilitators, and policymakers in formulating MSME empowerment programs based on sharia principles and sustainable innovation.
Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Ma'mur Munajat; Dewi fatmasari; Alvien Septian Haerisma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Co-Authors Abdul Rosyid Anton Sudrajat Dewi fatmasari Enceng Iip Syaripdin Ma'mur Munajat Udin Komarudin