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All Journal Mumtaz : Jurnal Ekonomi dan Bisnis Islam JURNAL ECONOMINA Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Dewi fatmasari
Universitas Islam Negeri Siber Syekh Nurjati Cirebon
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Ma'mur Munajat; Dewi fatmasari; Alvien Septian Haerisma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Peran Instrumen Ekonomi Islam dalam Mendukung Sustainable Development Goals (SDGs): Pendekatan Maqashid Syariah terhadap Pengentasan Kemiskinan Idzan Ihdil Mar'i; Hagi Andhika; Dewi Fatmasari; Aan Jaelani
Mumtaz: Jurnal Ekonomi dan Bisnis Islam Vol 5 No 2 (2026): Juli 2026
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/mumtaz.v5i2.1777

Abstract

Kemiskinan masih menjadi salah satu tantangan utama dalam agenda pembangunan global karena berkaitan dengan keterbatasan akses masyarakat terhadap sumber daya ekonomi, pendidikan, kesehatan, dan kesempatan sosial. Sustainable Development Goals (SDGs) melalui tujuan pertama (No Poverty) menempatkan pengentasan kemiskinan sebagai prioritas pembangunan, namun pendekatan pembangunan konvensional masih menghadapi persoalan ketimpangan distribusi manfaat ekonomi. Dalam perspektif ekonomi Islam, pembangunan tidak hanya dipahami sebagai peningkatan aspek material, tetapi juga sebagai proses pencapaian kesejahteraan manusia secara menyeluruh melalui prinsip keadilan dan kemaslahatan. Penelitian ini bertujuan untuk menganalisis peran instrumen ekonomi Islam dalam mendukung pencapaian SDGs, khususnya pengentasan kemiskinan, dengan menggunakan pendekatan maqashid syariah sebagai kerangka analisis. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi literatur melalui analisis terhadap berbagai literatur akademik, buku ekonomi Islam, serta dokumen terkait pembangunan berkelanjutan. Hasil penelitian menunjukkan bahwa instrumen ekonomi Islam seperti zakat dan wakaf memiliki keterkaitan yang kuat dengan tujuan SDGs, terutama dalam aspek pengurangan kemiskinan, penguatan kesejahteraan sosial, dan pengurangan ketimpangan ekonomi. Melalui perspektif maqashid syariah, instrumen tersebut tidak hanya berfungsi sebagai mekanisme distribusi kekayaan, tetapi juga sebagai sarana pembangunan manusia melalui perlindungan terhadap agama (hifz al-din), jiwa (hifz al-nafs), akal (hifz al-aql), keturunan (hifz al-nasl), dan harta (hifz al-mal). Namun, optimalisasi kontribusi ekonomi Islam masih menghadapi tantangan berupa tata kelola kelembagaan, integrasi dengan kebijakan pembangunan, serta kebutuhan inovasi dalam pengelolaan dana sosial Islam. Penelitian ini berkontribusi dalam memperkuat kajian ekonomi Islam sebagai pendekatan alternatif pembangunan berkelanjutan yang berorientasi pada kesejahteraan manusia secara inklusif.
Analysis of the Resilience of the Merah Putih Village Cooperative from the Perspective of Maqashid al-Sharia Amid Global Economic Dynamics Sri Rahayu; R. Ilfan Muhammad; Dewi Fatmasari; Aan Jaelani
JURNAL ECONOMINA Vol. 5 No. 4 (2026): JURNAL ECONOMINA, April 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i4.1964

Abstract

The Village Merah Putih Cooperative is a flagship program of the Indonesian government launched through Presidential Instruction Number 9 of 2025 to strengthen economic resilience at the village level. This study analyzes the resilience of the cooperative from the perspective of Maqashid Syariah amid global economic dynamics characterized by commodity price fluctuations, geopolitical tensions, and recession threats. Using a qualitative descriptive approach and literature study, this research finds that the five elements of Maqashid Syariah preservation of religion (hifz al-din), life (hifz al-nafs), intellect (hifz al-aql), lineage (hifz al-nasl), and property (hifz al-mal) provide a robust conceptual framework for the cooperative’s sustainability. The results indicate significant potential for improving financial inclusion and food security, although governance and digital adaptation challenges remain. This study recommends strengthening Sharia principles in cooperative operations to serve as a resilient model of people’s economy.
Peran Kualitas Pelayanan, Emosional Marketing, dan Spiritual Marketing terhadap Loyalitas Customer pada Penerbit Tiga Serangkai Cabang Cirebon Ma'mur Munajat; Dewi fatmasari; Alvien Septian Haerisma
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11598

Abstract

This study aims to analyze the influence of service quality, emotional marketing, and spiritual marketing on customer loyalty at Tiga Serangkai Publishing, Cirebon Branch. Customer loyalty is a crucial factor in maintaining business sustainability, particularly in the publishing industry, which faces intense competition and changes in consumer behavior. This research employs a quantitative approach using a survey method conducted among customers of Tiga Serangkai Publishing, Cirebon Branch. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, emotional marketing, and spiritual marketing have a positive and significant effect on customer loyalty, both partially and simultaneously. Among these variables, service quality has the most dominant influence on customer loyalty. These findings suggest that improving service quality, supported by emotional approaches and spiritual values, can strengthen long-term relationships between the company and its customers. This study is expected to serve as a reference for publishing management in formulating marketing strategies oriented toward customer loyalty.
Ethical Market Failure and Islamic Political Economy: A Framework for Digital Competition Governance Mutadi Mutadi; Abdul Aziz; Dewi Fatmasari
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2461

Abstract

Digital platform capitalism has restructured market coordination through data extraction, algorithmic governance, network effects, and ecosystem integration. Contemporary competition law, grounded in the consumer welfare paradigm, evaluates market conduct primarily through price-based metrics that obscure structural asymmetries. This article addresses the gap between allocative efficiency and structural justice by developing Ethical Market Failure (EMF)—a structural extension of classical market failure theory capturing infrastructural concentration, dependency locking, and distributive asymmetry in platform dominated economies. Integrating digital competition scholarship with Islamic political economy, the study employs the Maqasid alShariah framework as a normative evaluative architecture. The classical institution of hisbah is reinterpreted as a governance logic informing regulatory oversight. Using Indonesia as a semi analytical empirical anchor, the article demonstrates how subsidy driven expansion, gig labor absorption, and ecosystem consolidation generate long-term structural distortions despite short-term consumer gains. This study contributes to platform governance debates by situating consumer welfare within a broader justice sensitive institutional hierarchy.
Ethical Trade and Moral Integrity: The Crisis of Ethics and Morality in Contemporary Indonesian Commerce and Its Relevance to Al-Ghazali, Ibn Khaldun, and Classical Islamic Thought Hikam Muhtadi Zuhdi; Dewi Fatmasari; Abdul Aziz
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 1 (2026): April
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i1.2636

Abstract

This article examines the crisis of ethical, moral, and virtuous values in contemporary economic and trade practices, which are still prevalent in many regions of Indonesia. This crisis is marked by the neglect of public rights, deceptive and manipulative investment schemes based on speculation, and the commercialization that erodes the spiritual dimensions of economic actors. Phenomena such as the unilateral and coercive use of public spaces and facilities without regard for public access, economic and trading activities that neglect religious obligations, and the proliferation of investment schemes promising instant profits all indicate a significant moral and ethical degradation in economic (muamalah) practices. This study employs a qualitative method with a normative-philosophical approach, examining the thoughts of Al-Ghazali, Ibn Khaldun, and classical Islamic scholars (salaf) concerning ethics, morality, and virtuous conduct in economic activities. The findings reveal that trade in Islam is not merely about ensuring the smooth functioning of economic transactions or pursuing profit by any means necessary. Rather, it serves as a domain for moral and ethical formation, reflecting the ideals of Maqasid al-Shariah, particularly in the preservation of wealth (hifz al-mal), life (hifz al-nafs), and religion (hifz al-din). This article strongly emphasizes the urgency of reconstructing ethical economic and trade practices grounded in moral values and Islamic teachings as a foundation for sustainable economic development and social stability, both globally and particularly within the Indonesian contex.
Co-Authors Aan Jaelani Abdul Aziz Alvien Septian Haerisma Hagi Andhika Hikam Muhtadi Zuhdi Idzan Ihdil Mar'i Ma'mur Munajat Mutadi Mutadi R. Ilfan Muhammad Sri Rahayu