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p-Index From 2021 - 2026
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All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Clara Olivia Cahyadiputri
Universitas Pelita Harapan
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Layanan Front Desk Agent Melalui Keterampilan Komunikasi dan Aesthetic Labor Terhadap Kepuasan Tamu Hotel Bintang Lima di Jakarta Selatan Clara Olivia Cahyadiputri; Angela Kayleeen Hardiyanto; Johannes Kurniawan; Jimmy Muller Hasoloan Situmorang
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 3 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i3.11377

Abstract

This study analyzes the influence of front desk agents’ communication skills and aesthetic labor on guest satisfaction at five-star hotels in South Jakarta. The study is grounded in communication skills and aesthetic labor theories, which explain how communication competence and professional appearance of front desk staff affect guest satisfaction. Communication skills (verbal and nonverbal) and aesthetic labor (physical appearance, friendly expression, and alignment with the hotel’s image) are examined as factors influencing guest satisfaction in five-star hotels in South Jakarta. This research employs a quantitative approach through the distribution of questionnaires to guests who have interacted with front desk agents, complemented by direct field observations of communication practices and staff appearance. The study involved 276 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both variables have a positive and significant effect on guest satisfaction. These findings provide managerial recommendations to optimize communication training and enhance appearance standards in order to maintain service quality and align with the image of luxury hotels.
Co-Authors Angela Kayleeen Hardiyanto Johannes Kurniawan Situmorang, Jimmy Muller Hasoloan