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All Journal RESLAJ: Religion Education Social Laa Roiba Journal
Abdul Rahman Rasyid
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Optimalisasi YouTube sebagai Media Dakwah Kreatif di Era Digital Abdul Rahman Rasyid; Irma Yusriani Simamora
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 3 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i3.11461

Abstract

The development of digital technology has encouraged the transformation of da’wah from conventional media to digital platforms, one of which is YouTube. YouTube functions not only as an entertainment medium but also as a strategic platform for delivering creative and innovative da’wah messages. This study aims to analyze the optimization of YouTube as a creative da’wah medium in the digital era. This research employs a qualitative approach using content analysis techniques on several Islamic da’wah YouTube channels. The results indicate that optimizing YouTube for creative da’wah can be achieved through attractive content packaging, communicative language, creative use of visual and audio elements, and consistency in conveying Islamic messages. Furthermore, understanding audience characteristics and YouTube’s algorithm plays a crucial role in enhancing the reach and effectiveness of da’wah. This study is expected to contribute academically and serve as a practical reference for preachers and da’wah content creators in developing relevant digital da’wah.
Co-Authors Irma Yusriani Simamora