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All Journal Lentera:Indonesian Journal of Multidisciplinary Islamic Studies RESLAJ: Religion Education Social Laa Roiba Journal
Irma Yusriani Simamora
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimalisasi YouTube sebagai Media Dakwah Kreatif di Era Digital Abdul Rahman Rasyid; Irma Yusriani Simamora
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 3 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i3.11461

Abstract

The development of digital technology has encouraged the transformation of da’wah from conventional media to digital platforms, one of which is YouTube. YouTube functions not only as an entertainment medium but also as a strategic platform for delivering creative and innovative da’wah messages. This study aims to analyze the optimization of YouTube as a creative da’wah medium in the digital era. This research employs a qualitative approach using content analysis techniques on several Islamic da’wah YouTube channels. The results indicate that optimizing YouTube for creative da’wah can be achieved through attractive content packaging, communicative language, creative use of visual and audio elements, and consistency in conveying Islamic messages. Furthermore, understanding audience characteristics and YouTube’s algorithm plays a crucial role in enhancing the reach and effectiveness of da’wah. This study is expected to contribute academically and serve as a practical reference for preachers and da’wah content creators in developing relevant digital da’wah.
Optimizing Community Potential in Religion and Culture-Based Tourism Communication in Langkat Regency Mahardhika Sastra Nasution; Hasan Sazali; Irma Yusriani Simamora
Lentera: Indonesian Journal of Multidisciplinary Islamic Studies Vol 7 No 2 (2025): Lentera: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Program Pascasarjana IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/lentera.v7i1.14345

Abstract

The development of religion and culture-based tourism in Langkat Regency positions the community as the primary actor in creating authentic tourism experiences. The attractiveness of a destination is determined not only by its natural or cultural heritage, but also by the quality of interactions between tourists and local residents. This study aims to describe the development of community potential, forms of tourism communication, and the image and optimization of the community's role in religion- and culture-based tourism in Langkat. The study used a qualitative descriptive method through the collection of field data and related literature. The results indicate that local communities play a significant role as the primary drivers in destination development, particularly in religious tourism areas. The developing tourism communication pattern remains traditional through informal channels, primarily word-of-mouth. In the Besilam region, the dissemination of tourism information relies heavily on the social networks of religious orders, religious leaders, and the local community. To optimize community potential sustainably, strategic collaboration is necessary between the local government, religious leaders, tourism managers, and the community. This synergy is crucial for building tourism governance that not only boosts the economy but also preserves local religious and cultural values. 
Co-Authors Abdul Rahman Rasyid Hasan Sazali Mahardhika Sastra Nasution