Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal Publicuho
Rika Rahmadina
Universitas Andalas
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PULL DAN PUSH MOTIVATION TERHADAP REVISIT INTENTION DIMEDIASI OLEH SATISFACTION PADA WISATAWAN PANTAI SIKABAU KABUPATEN PASAMAN BARAT Rika Rahmadina; Eri Besra; Dessy Kurnia Sari
Journal Publicuho Vol. 8 No. 1 (2025): February - April - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i1.640

Abstract

The study aims to examine the effect of pull and push motivation on revisit intention mediated by satisfaction for Sikabau beach tourists in Pasaman Barat Regency. Respondents were selected using a purposive random sampling technique with a total of 200 samples consisting of individuals who had visited Sikabau Beach at least once. The data is obtained by distributing online questionnaires to respondents and analyzed using SmartPLS. The data analysis method uses structural equation modelling with partial least squares (SEM-PLS). The result showed that push motivation has a significant effect on revisit intention, while pull motivation shows an insignificant effect on revisit intention. Pull motivation, push motivation and satisfaction have significant effects on revisit intention. Satisfaction is able to partially mediate the relationship between pull motivation and revisit intention, while push motivation and revisit intention are fully mediated by satisfaction.
Co-Authors Elsa Felina Effendi, Eri Besra Sari, Dessy Kurnia