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Hayatun Nufus
Universitas Muhammadiyah Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal Publicuho

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KEMENANGAN TAGORE ABUBAKAR PADA PILKADA BENER MERIAH ANALISIS PENDEKATAN MARKETING POLITIK Maghfira Faraidiany; Hayatun Nufus; Annisah Putri
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.830

Abstract

This article, titled “The Victory of Tagore Abubakar in the Bener Meriah Election: A Political Marketing Analysis”, aims to examine the factors contributing to this electoral success through a qualitative research approach. The study relies on secondary sources, including relevant literature and political marketing theories, to analyse the campaign strategies employed. The findings indicate that Tagore Abubakar’s victory was significantly influenced by the effective utilisation of social capital, political endorsements from major parties such as Gerindra and the Aceh Party (PA), and a well-crafted political marketing strategy. These strategies included emphasising his previous achievements in public office, promoting his commitment to the welfare of marginalised groups such as orphans and the poor and reinforcing his identity as a key figure in the movement for the creation of the Aceh Leuser Antara (ALA) region. Collectively, these elements shaped a strong political image that resonated with voters and led to widespread electoral support in Bener Meriah.
Co-Authors Annisah Putri Maghfira Faraidiany