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Maria Katarina Ririn Afriani
Universitas Pembangunan Nasional Veteran Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH BUKTI FISIK KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI LUMBUNG STROBERI KOTA BATU Maria Katarina Ririn Afriani; Made Bambang Adnyana
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.957

Abstract

Physical evidence in the tourism industry plays an important role in increasing tourist satisfaction. In the tourist attraction of Lumbung Stroberi, physical evidence has not been fully developed optimally. This study aims to determine the effect of physical evidence on tourist satisfaction. The research approach used in this study uses simple linear regression, with the Sampling Technique used being accidental sampling. The sample used in this study was 115 subjects, with age criteria of 17-45 years (M = 23.59; SD = 4.555) and were visiting Lumbung Stroberi. In this study, the instrument used was SERVQUAL to measure service quality and Tourist Satisfaction to measure tourist satisfaction. The data analysis technique in this study used SPSS Version 29 Windows software. The results showed that the influence of physical evidence had a significant effect on tourist satisfaction, with Batu City with a value of 0.001.
Co-Authors Made Bambang Adnyana