PENGARUH BUKTI FISIK KUALITAS PELAYANAN TERHADAP KEPUASAN WISATAWAN DI LUMBUNG STROBERI KOTA BATU

Maria Katarina Ririn Afriani (Universitas Pembangunan Nasional Veteran Jawa Timur)
Made Bambang Adnyana (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Journal Publicuho
Vol. 8 No. 4 (2025): November - January - Journal Publicuho

Physical evidence in the tourism industry plays an important role in increasing tourist satisfaction. In the tourist attraction of Lumbung Stroberi, physical evidence has not been fully developed optimally. This study aims to determine the effect of physical evidence on tourist satisfaction. The research approach used in this study uses simple linear regression, with the Sampling Technique used being accidental sampling. The sample used in this study was 115 subjects, with age criteria of 17-45 years (M = 23.59; SD = 4.555) and were visiting Lumbung Stroberi. In this study, the instrument used was SERVQUAL to measure service quality and Tourist Satisfaction to measure tourist satisfaction. The data analysis technique in this study used SPSS Version 29 Windows software. The results showed that the influence of physical evidence had a significant effect on tourist satisfaction, with Batu City with a value of 0.001.