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All Journal Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) Journal Publicuho
Dea Clarissa Raestya Novari
Program Studi Pariwisata, Fakultas Ilmu Sosial, Budaya Dan Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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CITRA DARI AKAR RUMPUT: Peran Masyarakat Kampung Heritage Peneleh Dalam Pembangunan Citra Publik Melalui Walking Tour Dea Clarissa Raestya Novari
Journal Publicuho Vol. 8 No. 4 (2025): November - January - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i4.971

Abstract

City branding in Indonesia is largely dominated by a top-down and symbolic approach, which often fails to reflect the authentic character and identity of local communities. This condition creates a gap between promotional messages and the lived social reality at the grassroots level. This study employs a qualitative approach with a case study design to analyse the role of community narratives in shaping the public image through walking tour activities. The research involved ten tourists and key members of the local tourism awareness group (Pokdarwis) who directly participated in cultural interpretation. Data were collected through in-depth interviews, participatory observations, and documentation, and were analysed using thematic-narrative content analysis combined with three-dimensional image analysis (cognitive, affective, and conative). The findings reveal that community narratives combining official history and local stories effectively construct a holistic and emotional perception of the city’s image. Tourists gained new knowledge, developed emotional connections with residents, and expressed intentions to revisit and share their experiences. In conclusion, sustainable public image formation depends not merely on formal promotional strategies but on authentic narratives emerging from the community. This study implies the importance of community engagement in urban communication strategies and highlights storytelling-based interpretation as a foundation for sustainable city branding.
Menghidupkan Warisan Budaya melalui Walking Tour: Interpretasi untuk Pariwisata Budaya yang Berkelanjutan Dea Clarissa Raestya Novari
Jurnal Penelitian dan Pengembangan Sains dan Humaniora Vol. 9 No. 3 (2025): October
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppsh.v9i3.103250

Abstract

Kawasan warisan budaya sering kali memiliki banyak peninggalan bersejarah, namun minimnya sarana interpretasi membuat wisatawan kesulitan memahami makna di baliknya. Penelitian ini bertujuan untuk mengevaluasi praktik interpretasi dalam kegiatan walking tour di kawasan Kota Lama Surabaya berdasarkan prinsip interpretasi warisan budaya, serta menilai kontribusinya terhadap penguatan identitas kawasan, peningkatan pengalaman wisatawan, dan pengembangan pariwisata heritage yang berkelanjutan. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan interpretif. Subjek penelitian ini melibatkan dua pemandu walking tour, satu pengelola, dan lima wisatawan. Metode pengumpulan data melalui observasi dan wawancara. Analisis data yang digunakan adalah analisis tematik. Hasil penelitian menunjukkan bahwa walking tour berperan sebagai strategi interpretasi yang hidup, di mana storyteller tidak hanya memberikan informasi, melainkan menciptakan pengalaman interaktif dan emosional melalui narasi, visual, dan dialog. Praktik interpretasi ini sebagian besar telah sesuai dengan prinsip EROT (Enjoyable, Relevant, Organized, Thematic). Secara umum, temuan ini menunjukkan bahwa  walking tour berhasil memperkaya pemahaman wisatawan, memperkuat identitas kawasan, dan mendorong kesadaran konservasi. Implikasi penelitian ini menegaskan bahwa  walking tour berpotensi menjadi praktik kolaboratif yang dapat dikembangkan oleh komunitas lokal, agen perjalanan, pemerintah, dan pemilik aset untuk meningkatkan pengalaman wisatawan dan keberlanjutan pariwisata.
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