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All Journal Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Thoufan Nur
Univercity of Muhammadiyah Malang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Transformasi Digital Pengrajin UKM Kelurahan Penanggungan: Pelatihan Keuangan Dan Pemasaran Menuju Era Society 5.0 Agustin Dwi Haryanti; Thoufan Nur
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 3 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i3.42787

Abstract

Purpose – This community service program aims to enhance the capacity of pottery MSME artisans in Penanggungan Village, Klojen District, Malang City, through financial reporting and digital marketing training towards the Society 5.0 era. Design/methodology/approach – The methodology involved coordination with partners, a short course on financial reporting using Microsoft Excel, and practical assistance in digital marketing through content creation and business social media management. Findings – The results show improved participants’ understanding of accountable financial reporting and their ability to use digital media to expand market reach. Originality/value – The originality of this program lies in the integration of financial and digital marketing training tailored to the unique characteristics of local pottery-based MSMEs. Thus, this program successfully enhanced the professionalism and competitiveness of Penanggungan Pottery MSMEs in the digital era.
Co-Authors Agustin Dwi Haryanti