Transformasi Digital Pengrajin UKM Kelurahan Penanggungan: Pelatihan Keuangan Dan Pemasaran Menuju Era Society 5.0

Agustin Dwi Haryanti (SINTA ID: 6718535, Universitas Muhammadiyah Malang)
Thoufan Nur (Univercity of Muhammadiyah Malang)

Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Vol. 7 No. 3 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat

Purpose – This community service program aims to enhance the capacity of pottery MSME artisans in Penanggungan Village, Klojen District, Malang City, through financial reporting and digital marketing training towards the Society 5.0 era. Design/methodology/approach – The methodology involved coordination with partners, a short course on financial reporting using Microsoft Excel, and practical assistance in digital marketing through content creation and business social media management. Findings – The results show improved participants’ understanding of accountable financial reporting and their ability to use digital media to expand market reach. Originality/value – The originality of this program lies in the integration of financial and digital marketing training tailored to the unique characteristics of local pottery-based MSMEs. Thus, this program successfully enhanced the professionalism and competitiveness of Penanggungan Pottery MSMEs in the digital era.