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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS)
Marina
Universitas Malikussaleh
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Physics

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Vision and Leadership: The Nature, Role and Development Marina; Rasyimah; Dewi Kumala Sari
Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MICoMS) Vol. 3 (2022): Proceedings of Malikussaleh International Conference on Multidisciplinary Studies (MI
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/micoms.v3i.205

Abstract

Every leader has their leadership style. Visionary leadership is a style that emphasizes the need for a clear vision for the future of an organization. Vision affects how the people within the organization perform and how the organization adapts to forthcoming changes. The organization's style, culture and purpose affect how a leader forms a vision. This paper aims to analyze visionary leadership's nature, role and development. A case of a leadership situation shows that a leader with a strong vision would create strategic choices and judgements for the better growth of the organization.
FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS Suryani Lubis; Marina; Muhammad Ibrahim; Ariful Maulana; Amru Usman
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1614

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving economic growth and equitable distribution of income. However, many MSMEs still face challenges in implementing marketing strategies, particularly amidst technological advancements and increasingly digital consumer behavior. This study aims to analyze the marketing strategies implemented by the MSME YDP Florist to increase sales and business competitiveness. The research method used is a qualitative approach with data collection techniques through interviews, observations, and literature studies. The results show that YDP Florist has implemented offline and online marketing strategies utilizing digital media. The implementation of appropriate and integrated marketing strategies has been proven to have a positive impact on increasing sales and business competitiveness. This research is expected to serve as evaluation material and a reference for other MSMEs in developing effective marketing strategies.
Co-Authors Amru Usman Ariful Maulana Dewi Kumalasari Muhammad Ibrahim Rasyimah Suryani Lubis