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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal of Business and Entrepreneurship Research
Andi Naila Quin Azisah Alisyahbana
Faculty of Economics, Universitas Patompo, Indonesia
Economics, Econometrics & Finance Social Sciences

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The Relationship Between Knowledge and Digital Utilization in the Culinary Sector: An SMEs Perspective Ayu Hasra Nurfaiza; Muh. Rayhan Akmal Nazhmi; Andi Naila Quin Azisah Alisyahbana; Matthew Olufemi Adio
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.360

Abstract

This study discusses the influence of knowledge of MSME actors in the use of digitalization in the culinary industry in Makassar City. This study aims to determine and analyze how socialization and interaction affect the knowledge of MSME actors and the extent to which this knowledge affects the use of digitalization in marketing. This research uses a quantitative approach and survey as a data collection method. The results showed that MSME players' knowledge of digitalization affects the utilization of digitalization in marketing, and socialization and interaction affect the knowledge of MSME players. This study hopes to contribute to the theoretical understanding of the factors affecting MSMEs and provide a basis for formulating more appropriate and effective strategies for MSME development.
Financial Literacy Analysis of Brick Business Actors in Bontotangnga Village, Bajeng District, Gowa Regency Muh. Yahya; Andi Naila Quin Azisah Alisyahbana; Ilham Abu; Rizka Aisyah Nurjannah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 1 (2023): Vol. 1, No. 1, January 2023: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the financial literacy of brick business actors in Bontotangnga Village, Bajeng District, Gowa Regency. This study uses a qualitative approach to the type of phenomenological research. Data collection techniques were carried out by interviews, observation, and documentation. The results of the study show that each entrepreneur has not utilized the services and products of existing financial institutions. Even though the services of financial institutions will greatly assist busi ness transactions and can facilitate the expansion of sales. The results of this study found that the opening of a brick business was due to the basic factors inherited from their parents' business. Brick entrepreneurs are also influenced by suppliers of raw materials, so that output and fluctuations in raw materials will affect production costs which ultimately reduce profits, especially for brick entrepreneurs who do not record income and expenses in their business activities.
Co-Authors Andika Isma Ayu Hasra Nurfaiza Ilham Abu Matthew Olufemi Adio Muh. Rayhan Akmal Nazhmi Muh. Yahya Rizka Aisyah Nurjannah